Revamping Distribution: 6D Technologies Reinforces Smart in the Philippines

In a major stride towards modernizing telecommunications, 6D Technologies has successfully implemented Ventas, their advanced distribution and sales solution, for Smart Communications, Inc. (Smart), the mobile arm of PLDT Inc. (PLDT), the largest integrated telecommunications company in the Philippines. This pivotal move highlights a significant transformation within the Philippine mobile industry as Smart seeks to optimize its operations and enhance its competitive edge in a rapidly evolving digital economy.

The introduction of Ventas is set to revamp Smart's outdated systems, integrating advanced automation that promises to lower distribution costs, accelerate time-to-market, and streamline various operational processes. Key features of Ventas include effective management of distribution partners, order processing, logistics tracking, enhanced commission management, and robust sell-through capabilities—all carefully crafted to enhance the overall customer experience and operational efficiency.

Gilbert Gaw, FVP and Head of IT at PLDT and Smart, emphasized the importance of this collaboration, stating, “Our partnership with 6D Technologies is critical in our sales transformation. Their seamless execution and innovative approaches have enabled us to begin migrating partners from our legacy systems to Ventas, a transition expected to conclude early this year. This upgrade will significantly enhance efficiency, speed up our market launch, and position us for future growth, underscoring our commitment to flexibility, innovation, and excellence.”

Howard Atienza, the IT AVP for application delivery at PLDT and Smart, added, “Transforming our old trading systems into a modern all-in-one system was a massive task, and we’re pleased to work hand in hand with 6D Technologies on this initiative. Our sales and key account partners will greatly benefit from the automation and modernized tools that this new system brings.”

From the perspective of 6D Technologies, Manish Arora, Executive Director and Chief Revenue Officer, noted, “The digital-first partnership between Smart and 6D Technologies leverages intelligent technology to foster innovation and growth. Ventas enhances operational excellence by optimizing supply chains, improving distribution, and increasing transparency for businesses. We remain committed to empowering our partners to reach their full potential.”

Kunal Nidhi, Vice President of Sales at 6D Technologies, shared, “We are very excited about the successful implementation of Ventas, our sales and distribution solution, which demonstrates our commitment to supporting companies like Smart PLDT.”

About Smart Communications

Smart Communications, Inc. (Smart) is a wholly-owned subsidiary of PLDT, the largest integrated telecommunications company in the Philippines. Smart serves 97% of the population, providing 2G, 3G, 4G LTE, and 5G services that deliver mobile connectivity, high-speed internet, and digital access to support the country’s growing digital economy while enhancing customer experience.

About 6D Technologies

6D Technologies stands as a global leader in telecommunications solutions, digital transformation, and sales and distribution. The company aids enterprises with innovative, tailor-made solutions that enhance operational performance, improve customer experience, and support sustainable growth in a rapidly changing digital environment. For more information, visit 6D Technologies