Immerse Yourself in the FIFA World Cup 2026 with Hisense's Exciting Fan Experiences

Immerse Yourself in the FIFA World Cup 2026 with Hisense



As the world gears up for the much-anticipated FIFA World Cup 2026™, Hisense, a leading global brand in consumer electronics and appliances, is committed to enhancing the football experience for fans around the globe. With a range of immersive activities at the 'Stadium Fan Experience' (SFE) areas and at the 'FIFA Fan Festival™' sites in host cities, Hisense is ensuring that supporters feel closer to the action than ever before.

A Unique Journey for Every Fan


A visit to the FIFA Fan Festival™ will kick off with the thrill of a virtual penalty shootout and continue with the creation of a personalized 'Champion Frame' moment, inspired by memorable World Cup celebrations. Hisense's mission is to allow every visitor to transition from a mere spectator to an integral part of the event.

In the SFE zones, fans can take on various football-inspired challenges, all made possible through Hisense's cutting-edge technology. The 'Three Colors Match-3' game, played on a gigantic 116-inch RGB MiniLED UXS television, invites fans to use gesture controls to align red, green, and blue icons while discovering the impressive capabilities of RGB MiniLED technology. Additionally, the 'VR Penalty Kick Master' experience, enhanced by the state-of-the-art XR10 laser projector, immerses participants in the excitement of a World Cup penalty shootout on a giant screen. Fans can also test their football knowledge by engaging in quizzes on a high-end Hisense refrigerator featuring a connected display or compete in FIFA video game challenges. Together, these interactive experiences showcase how Hisense technology makes entertainment more engaging and stimulating.

Fun for All Ages


At the FIFA Fan Festival™ sites, supporters of all ages can enjoy a myriad of football-themed activities designed to unite fans around their shared passion for the sport. The AI-driven 'Champion Frame' challenge, available on the 116UXS RGB MiniLED TV, invites participants to recreate iconic tournament moments and receive personalized digital player cards. Other attractions include 'Football Darts', 'RGB Football Whack-a-Mole', and foosball games, blending the excitement of football with interactive experiences that captivate participants.

Beyond tournament venues, Hisense is organizing similar user-focused initiatives and experiential events in various markets worldwide, allowing consumers to explore the latest innovations from the brand up close. As football fans worldwide come together to celebrate the FIFA World Cup 2026™, Hisense invites them to watch, play, compete, and share unforgettable football moments.

About Hisense


Founded in 1969, Hisense is a global leader in home appliances and consumer electronics, present in over 160 countries and specializing in delivering quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the 100-inch and larger television segment (2023-Q1 2026). Pioneering the RGB MiniLED technology, Hisense continues to lead next-generation innovation in this field. As the official sponsor of the FIFA World Cup 2026™, Hisense is forging global sports partnerships to connect with audiences around the world.

Topics Entertainment & Media)

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