Celebrating 75 Years of Scandinavian Innovation with ASKO's Cutting-Edge Home Appliances at Milan Design Week

Celebrating 75 Years of ASKO Innovation at Milan Design Week

ASKO, the renowned Scandinavian brand known for its premium kitchen and laundry appliances, recently showcased its innovative spirit at the Milan Design Week, held from April 8 to 13, 2025. This event marks a significant milestone as ASKO celebrates 75 years of providing high-quality products that blend cutting-edge technology with timeless design. In honor of this anniversary, the brand featured an interactive exhibition highlighting its latest groundbreaking appliances.

The highlight of ASKO's presentation was its award-winning NYACRAFT ovens equipped with Celsius°Cooking™ technology, which promises an unparalleled cooking experience. Additionally, the exhibition showcased the Nordic Fresh 2.0 refrigeration system and the Scandinavian Laundry Care 2.0, both exemplifying ASKO's commitment to functionality and aesthetic appeal. Collaborating with Marmo Arredo, ASKO transformed its exhibition space into a breathtaking display of innovation and design, captivating attendees with each installation.

To commemorate the 75th anniversary of the first washing machine ever created by a young farmer in Sweden, ASKO partnered with VOGUE Adria for a special editorial feature. This exclusive piece showcases the new washing machine line and was photographed at the historic Läckö Castle, the very site where the original ASKO washer was invented. This editorial is set to appear in the inaugural edition of VOGUE LIVING, unveiled at the Milan Design Week alongside the ASKO exhibition.

ASKO has a history of setting new standards in laundry and kitchen appliances, continuously innovating to enhance functionality and design. Their showcased products embody the Attention to Detail Design philosophy, marrying precise craftsmanship with forward-thinking innovations to create appliances that are not just beautiful but also highly functional. The Scandinavian approach to design is evident in every detail of ASKO’s offerings, emphasizing minimalism and sustainable living.

The exhibit in Milan featured cutting-edge appliances like the Steel Seal™ washing machine from the Scandinavian Laundry Care 2.0 line, reinforcing ASKO's leadership in sustainable and hygienic laundry solutions. The stylish and practical built-in and freestanding refrigeration units are designed to complement modern kitchen aesthetics while providing superior functionality.

Moreover, ASKO’s NYACRAFT ovens from the Celsius series ingeniously combine precision cooking with versatility, offering a range of advanced features and stylish finishes, including both frame and glass options.

The History of Innovation exhibition was open daily from 10 AM to 5 PM and took place at Via delle Erbe 2a in Milan’s design hub, Brera. Over 75 years, ASKO has seamlessly connected traditional Scandinavian design with cutting-edge technology, resulting in high-quality products that improve lives while being mindful of environmental impact. This commitment to quality and sustainability has led ASKO on an inspiring journey filled with remarkable achievements, from creating the first washing machine to receiving prestigious awards for intelligent cooking technology and sustainable design.

Visit ASKO's official page for more information about their innovative appliances and design philosophy, and explore how they can elevate your kitchen and laundry experiences. Celebrate 75 years of ASKO with products that not only enhance daily routines but also contribute positively to our planet's future.