EVERYSKIN Revamps its Skincare Box for Enhanced Routine Experience
On February 1, 2026, LIKES BEAUTY Co., Ltd., led by CEO Maiko Takahashi, will launch an upgraded version of its iconic "Skincare Box". Priced at 5,000 inclusive of tax, the newly designed set aims to simplify skincare routines for individuals unsure of what to use. This renewal comes with improvements that align with customer feedback, focusing on comfort and beauty.
The new Skincare Box is designed to enhance the skincare experience by delivering a total skincare regimen directly to customers each month. One of the key changes includes an increase in the volume of Day Milk from 50mL to 60mL, allowing for a longer usage period and more convenience for users. Along with this change, the packaging has undergone a complete redesign to reflect a more elegant and sophisticated aesthetic.
Additionally, the entire Skincare Box set will feature a consistent design across its contents, reinforcing the theme of dedicating care to the skin. For those who may have sensitive skin, the box contains five carefully selected items that together cultivate the skin's protective abilities—an essential aspect of the overall skincare experience promoted by EVERYSKIN. The aim is to provide users with a more profound sense of nurturing through their daily skincare rituals.
Product Overview
In terms of packaging, feedback from users has allowed the company to thoughtfully enhance both usability and experience. This marks a significant effort to not only adjust sizes but also improve how customers engage with their skincare products.
The new packaging is visually captivating, featuring a bright and dignified design that embodies the brand’s commitment to quality. Every item in the box is chosen with an emphasis on calmness and balance for those whose skin may often feel unsettled. Through the cohesive use of the products, users are expected to experience the nurturing power of skincare, in line with HOWEVERYSKIN emphasizes nurturing daily routines.
LIKES BEAUTY Co., Ltd. is a cosmetic development company that operates the skincare brand "EVERYSKIN." The company prides itself on creating products based on dermatological science, aiming for healthy, trouble-free skin. Their brand concept, "BEAUTIFUL & HEALTHY — Health and beauty are one," guides them in addressing skin concerns while ensuring customers can see tangible results.
The company’s origins trace back to a salon wholesale brand founded by the parent-daughter duo of Maiko Takahashi, who spent three years developing their products based on personal struggles with skin issues. The emphasis on ceramides—crucial for maintaining the skin's barrier—indicates their commitment to finding foundational solutions to recurrent skin troubles.
Maiko Takahashi brings a wealth of knowledge from her experience as a nurse in dermatology and obstetrics, which shaped her vision of effective skincare. She previously worked as an area manager for a major cosmetics company’s salon before establishing her own company with her mother. They founded MIEUX, evolving to SHE BEST, and later launched LIKES BEAUTY in 2019. The company now possesses direct-operated salons for esthetics, eyelash extensions, and nail services across Japan. It continues to research and develop high-quality, effective products informed by both their salon experiences and scientific insights.
To stay updated, follow EVERYSKIN on Instagram (@everyskin_official, @suhadabi_everyskin, @everyskinpro_official) or on LINE (@EVERYSKIN).
The new Skincare Box is designed to enhance the skincare experience by delivering a total skincare regimen directly to customers each month. One of the key changes includes an increase in the volume of Day Milk from 50mL to 60mL, allowing for a longer usage period and more convenience for users. Along with this change, the packaging has undergone a complete redesign to reflect a more elegant and sophisticated aesthetic.
Additionally, the entire Skincare Box set will feature a consistent design across its contents, reinforcing the theme of dedicating care to the skin. For those who may have sensitive skin, the box contains five carefully selected items that together cultivate the skin's protective abilities—an essential aspect of the overall skincare experience promoted by EVERYSKIN. The aim is to provide users with a more profound sense of nurturing through their daily skincare rituals.
Product Overview
- - Subscription Price: ¥22,493 (tax included)
- - Monthly Contents: Day Cleansing 130g, Day Wash 110g, & Water 150mL, Skin Gel 150g, Day Milk 60mL
- - Bonus Gifts: Organic cotton, lathering net, 1 sheet of crystal veil, 2 sheets of skin cream
- - Purchase Method: Available at the official EVERYSKIN online store here
- - Sales Start: February 1, 2026, from 10:00 AM JST.
In terms of packaging, feedback from users has allowed the company to thoughtfully enhance both usability and experience. This marks a significant effort to not only adjust sizes but also improve how customers engage with their skincare products.
The new packaging is visually captivating, featuring a bright and dignified design that embodies the brand’s commitment to quality. Every item in the box is chosen with an emphasis on calmness and balance for those whose skin may often feel unsettled. Through the cohesive use of the products, users are expected to experience the nurturing power of skincare, in line with HOWEVERYSKIN emphasizes nurturing daily routines.
About LIKES BEAUTY Co., Ltd.
LIKES BEAUTY Co., Ltd. is a cosmetic development company that operates the skincare brand "EVERYSKIN." The company prides itself on creating products based on dermatological science, aiming for healthy, trouble-free skin. Their brand concept, "BEAUTIFUL & HEALTHY — Health and beauty are one," guides them in addressing skin concerns while ensuring customers can see tangible results.
The company’s origins trace back to a salon wholesale brand founded by the parent-daughter duo of Maiko Takahashi, who spent three years developing their products based on personal struggles with skin issues. The emphasis on ceramides—crucial for maintaining the skin's barrier—indicates their commitment to finding foundational solutions to recurrent skin troubles.
Maiko Takahashi brings a wealth of knowledge from her experience as a nurse in dermatology and obstetrics, which shaped her vision of effective skincare. She previously worked as an area manager for a major cosmetics company’s salon before establishing her own company with her mother. They founded MIEUX, evolving to SHE BEST, and later launched LIKES BEAUTY in 2019. The company now possesses direct-operated salons for esthetics, eyelash extensions, and nail services across Japan. It continues to research and develop high-quality, effective products informed by both their salon experiences and scientific insights.
To stay updated, follow EVERYSKIN on Instagram (@everyskin_official, @suhadabi_everyskin, @everyskinpro_official) or on LINE (@EVERYSKIN).
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- - Company Name: LIKES BEAUTY Co., Ltd.
- - Address: Tokyo Office, 1-18-2 Ginza, Chuo-ku, Tokyo 105-0003, Japan
- - CEO: Maiko Takahashi
- - Established: April 25, 2019
- - Business Scope: Research, development, and manufacture of cosmetics; sales of beauty devices and cosmetics.
- - Website: EVERYSKIN
Topics Consumer Products & Retail）
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