#Japan #FamilyMart #Mie #MiePrefecture #LocalDelicacies

Celebrate Mie Prefecture's 150th Anniversary with FamilyMart's Local Tastes

In a remarkable tribute to Mie Prefecture, which is celebrating its 150th anniversary in 2026, FamilyMart is launching a special fair titled "Delicious Country Mie" starting from April 14, 2026. This event highlights Mie's rich culinary heritage, featuring five special products made with local ingredients that are available at around 2,800 FamilyMart stores across Tokai and Kansai regions.

The celebration is centered around the motto of "your number one convenience store" as FamilyMart embraces the essence of community and customer connection through local flavors. The company aims to be the most beloved convenience store in the area, continuing its legacy as it approaches its 45th anniversary in September 2026.

Special Product Lineup

The fair will offer a unique selection of five products that capture the essence of Mie's local cuisine:

1. Yokkaichi Ton-Teki Bento
- Price: 798 yen (tax included)
- Release Date: April 14, 2026
- Details: Certified by the Yokkaichi Ton-Teki Association, this bento includes thick, hearty slices of pork loin coupled with a sweet and savory Worcestershire-based sauce. Limited availability.

2. Kameyama Miso Yakisoba
- Price: 550 yen (tax included)
- Release Date: April 14, 2026
- Details: Authorized by Kameyama Miso Yakisoba Honpo, this dish features locally beloved bean miso as a base, complemented by a generous portion of noodles (approximately 300g) for a satisfying meal. Limited availability.

3. Hand-Rolled Onigiri with Mie Seaweed Tsukudani
- Price: 228 yen (tax included)
- Release Date: April 14, 2026
- Details: This hand-rolled rice ball is made with Mie's seaweed and simply seasoned with soy sauce and palm sugar, allowing the natural ocean aroma to shine. Limited availability.

4. Strawberry Milk Fluffy Roll
- Price: 198 yen (tax included)
- Release Date: April 14, 2026
- Details: Featuring Mie's fragrant "Kaori no Ichigo," this milk-flavored roll boasts a soft and chewy texture, swirling the delightful strawberry jelly within. Limited availability.

5. Double Cream with Mie Ise Tea Profiterole
- Price: 248 yen (tax included)
- Release Date: April 14, 2026
- Details: Rich in flavor thanks to the luxurious use of Mie’s Ise tea, this dessert offers a delightful combination of custard and whipped cream within a double cream puff, providing a substantial indulgence.

All products will feature special packaging adorned with the 150th anniversary logo of Mie Prefecture, echoing a celebration of local flavors and pride.

150 Years of Tradition

Mie Prefecture has endured numerous challenges, including disasters and wars, but has always come together as a community. The 150-year milestone represents a continuous journey of preserving tradition while advancing industrial development. Various activities will commemorate this significant occasion, highlighting the message to connect past achievements with a bright future.

The Yokkaichi Ton-Teki is recognized as a "100-year food" by the Cultural Agency of Japan, symbolizing the rich food culture in Yokkaichi that began shortly after World War II and has become a staple for the locals.

The Kameyama Miso Yakisoba, another recognized local gem, seeks to promote Kameyama City through this beloved dish, striving to uplift the local community.

As FamilyMart embarks on this flavorful journey, it encourages everyone to enjoy the feast of Mie's culinary heritage and to join in celebrating this momentous occasion. Don’t miss your chance to savor these unique regional delicacies at FamilyMart starting April 14, 2026. Together, let's celebrate the rich history and culture of Mie Prefecture with these delicious offerings!

Note: Availability may vary by region and store. Some items may not be available in certain areas.