Gentoo Media Welcomes Måns Svalborn as New CFO to Drive Financial Strategies

Gentoo Media Strengthens Leadership with New CFO



Gentoo Media, a prominent player in the online gambling and sports betting industry, has recently announced the appointment of Måns Svalborn as its Chief Financial Officer (CFO), effective early October 2026. This strategic move comes as the company aims to bolster its financial leadership during a pivotal period in its growth.

Måns Svalborn arrives at Gentoo Media with an impressive track record in financial leadership, spanning over 20 years. His prior experience includes serving as the Group CFO of Raketech Group Holding Plc, a notable iGaming affiliate firm listed on Nasdaq First North. During his tenure at Raketech, Svalborn was pivotal in shaping the company’s financial strategy, overseeing critical areas such as finance, compliance, investor relations, operations, and corporate governance. His extensive knowledge in capital markets and experience with cross-border acquisitions positions him as a key figure in advancing Gentoo Media's ambitions.

Before delving into the iGaming sector, Måns built a solid foundation in banking and auditing. His career includes senior finance roles at Nordea Bank and auditing experience at Ernst & Young, equipping him with a diverse financial skill set. He holds a Master of Science in Accounting from Uppsala University and a Bachelor’s degree in Accounting, Corporate Finance, Strategy, and Management from Lund University.

The addition of Svalborn to the executive team is viewed as a significant enhancement for Gentoo Media, as the company looks to reinforce its position in the global affiliate market. The CEO of Gentoo Media, Jonas Warrer, expressed enthusiasm about Svalborn's arrival, stating, "Måns is a highly experienced CFO with a strong track record in the affiliate industry. His combination of listed-company experience, deep financial expertise, and proven leadership within listed iGaming affiliate businesses makes him a fantastic addition to Gentoo Media." Warrer emphasized his confidence in Svalborn’s ability to contribute meaningfully to the company's long-term growth strategy.

Måns Svalborn himself expressed excitement about joining Gentoo Media, stating, "I'm delighted to be joining Gentoo Media at such an exciting stage of the company’s journey. Gentoo Media has built a portfolio of highly recognized brands and established a strong position in the global affiliate market. I look forward to working with the team to build on that success and create long-term value for our shareholders."

As Gentoo Media continues to execute its growth strategy, the leadership team's expansion aims to position the company for sustained success in the competitive landscape of online affiliate marketing. Known for its suite of iGaming solutions, Gentoo Media connects operators and players through a top-tier affiliate network, including well-known platforms like AskGamblers and Casinomeister.

In 2024, Gentoo Media transitioned from GiG Media to Gentoo Media Inc. following a strategic legal split, separating its media business from its platform and sports betting operations, now independently listed on Nasdaq Stockholm under the ticker "G2M."

With the appointment of Måns Svalborn, Gentoo Media is poised to navigate the complexities of the financial landscape effectively, reinforcing its mission as a leader in the iGaming affiliate industry. For inquiries, interested parties can contact Jonas Warrer at [email protected] or Mikael Harstad at [email protected]

Topics Business Technology)

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