Fujii Electric at Expo
2025-05-21 14:12:36

Fujii Electric's Passion and Challenge at the 2025 Osaka Expo

Fujii Electric's Journey at the 2025 Osaka Expo



Fujii Electric Co., based in Osaka, is making waves as they prepare for the upcoming 2025 Osaka-Kansai Expo by contributing a unique and illuminating art bench named "Kaleidoscope." This visionary initiative is more than just a piece of furniture; it’s a reflection of the company’s ethos and its commitment to enhance the human experience in shared spaces. The bench is designed to offer comfort, creativity, and a moment of reflection amidst the excitement of the Expo.

The Meaning Behind the Bench: Bringing Spaces to Life



Fujii Electric has a long-standing tradition of focusing on creating environments where people can thrive. With their extensive background in electrical works for hospitals, schools, and public facilities, the company has always prioritized comfort and well-being in their projects. Why a bench, you may ask? By donating a bench for the Expo, they emphasize the importance of creating spaces where individuals can pause and recharge.

The art bench, equipped with lighting features, epitomizes the company’s mantra of putting thought into how spaces are designed. It aims to provide a calming retreat amidst the busy Expo, offering visitors a memorable and tranquil experience. Every detail of the design, from the materials chosen to the ambiance created through lighting, showcases Fujii Electric’s dedication to artistry and comfort.

Young Innovators Leading the Charge



The bench, aptly named “Kaleidoscope,” is crafted from pure Japanese cypress and embodies the evolving nature of kaleidoscopic beauty. The art and illumination design reflect not just warmth and life, but also carry a subtler message—one of peace and hope.

An impressive aspect of this project is that it was primarily developed by the younger employees at Fujii Electric. Their creativity and willingness to innovate made them instrumental in sketching the blueprints and transforming ideas into reality, working closely with partner firms. President Yohei Fujii’s philosophy, “If employees are not having fun, it means nothing,” serves as a guiding principle, empowering young talents to express their ideas freely and pursue their aspirations.

A Commitment to the Future at the Expo



Fujii Electric has a historical connection to world expos, having participated in significant projects since the 1970 Osaka Expo. This latest endeavor is not just about past achievements but is a pledge towards the future. By engaging with this international platform, Fujii Electric aims to encapsulate its gratitude and hope for a peaceful world through this striking bench.

The “Kaleidoscope” bench changes its appearance from day to night, inviting passersby to pause, relax, and create lasting memories. It serves as both an artistic statement and a symbol of the company's commitment to enhancing the quality of life for everyone—a homage from Osaka to the world, wishing for global peace.

Location: In front of the Official Store at the 2025 Osaka-Kansai Expo west gate (bench lighting hours: 16:00 - 22:00)

About Imajina Co.



Imajina Co., located in Chiyoda, Tokyo, led the creative efforts behind this initiative. Under the leadership of President Yoshiki Sekino, the company specializes in corporate branding, consulting, and training services, showcasing how powerful branding can shape positive change in communities and industries alike. For more information about Imajina, visit Imajina's Website.


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Topics Consumer Products & Retail)

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