ZKONG Enhances ESL Market with Superior Security and Customization Efforts

ZKONG Disrupts the ESL Market with Enhanced Security and Customization

As major retailers like Carrefour, Aldi, and Kroger rapidly adopt Electronic Shelf Labels (ESL) as integral components of their smart retail strategies, the global ESL market is projected to grow significantly, with an estimated increase of $1.64 billion from 2024 to 2028. According to Technavio, this market will experience a compound annual growth rate (CAGR) of approximately 15.69%. In this competitive landscape, ZKONG, a global leader in ESL solutions, is differentiating itself with a strong focus on security and adaptability.

Navigating the ESL Landscape

With the expansion of ESL deployments across various retail sectors, reliability, regulatory compliance, and data security have become critical distinguishing features among ESL manufacturers. ZKONG recognizes the importance of these elements by offering solutions designed to meet the highest standards of safety and customization.

The company has achieved ISO 27001 and ISO 9001 certifications, which further solidify its expertise in information security management and quality assurance. Their automated manufacturing facility spans 40,000 square meters, allowing ZKONG full control over research and development as well as production processes, ensuring supply chain integrity.

Each ESL device is equipped with theft protection and unauthorized access prevention features, requiring specialized tools for removal. If an ESL moves outside designated areas, it can trigger alarm signals or flashing lights, thereby preventing unauthorized handling. Furthermore, ZKONG employs its proprietary Bluetooth 5.1 protocol to facilitate encrypted user deployments, allowing clients to import unique keys directly into the ESL system to fortify communication security against internal breaches.

Emphasis on Cloud-Based Solutions

ZKONG offers an integrated cloud platform for ESL management that prioritizes security, accuracy, and regulatory compliance. This platform enables real-time price updates and template customization according to local retail regulations. For instance, Blooms The Chemist, an Australian pharmacy network operating under stringent health pricing regulations, utilizes ZKONG’s ESL platform for its digital transformation, relying on AES-128 encryption for data transmission and storage, packet management, and multi-level synchronization that adheres to regulatory standards.

Stephane Bredenbac, co-founder of Blooms The Chemist, stated, “ESLs are the obvious choice for the future; they modernize stores and enhance accuracy, improving overall customer service and encouraging repeat visits.”

Similarly, the premium sushi chain, Sushi Sushi, which boasts over 170 locations in Australia, employs customizable ZKONG templates to display allergen information in line with food safety laws. The cloud system centralizes pricing and promotional management across more than 10,000 ESL units.

Tailored Solutions for a Competitive Edge

This focus on customized solutions highlights the rising demand for flexible ESL providers who can support compliance integration. Notably, ZKONG aided AreaPadel.com in integrating ESL with the PrestaShop platform, enabling real-time management of pricing and inventory. Implementing NFC technology with two-way authentication and end-to-end encryption ensures data leak prevention and price transparency in accordance with Spanish regulations.

As intelligent retail evolves, the competition among ESL providers extends beyond mere operational efficiency. It has become a balanced race encompassing security, service, and adaptability, underscoring the critical importance of selecting the right technology partner today.

About ZKONG

ZKONG is a global provider of smart retail solutions and IoT technologies, specializing in Electronic Shelf Labels, intelligent LCD displays, and cloud platform systems. For more information, visit ZKONG’s official website.