Mercatus Unveils DXPro: The Innovative Digital Platform for Grocery Success

In a momentous leap towards digital transformation in the grocery sector, Mercatus announced the launch of its new Digital Experience Platform (DXPro). This platform is designed specifically for today’s consumers, offering groceries an edge to compete against major retailers such as Walmart.

The Need for Change in Grocery Shopping

Grocery shopping has evolved dramatically, especially as online grocery orders reached an all-time high, with over 80 million households in the U.S. placing orders in February 2025 alone. As consumer expectations rise, regional grocers must adapt quickly to stay competitive. Traditional methods are no longer sufficient; they need technology that merges digital and in-store experiences seamlessly.

DXPro: A Game Changer in Grocery Retail

DXPro presents a fully integrated digital experience that brings together customer insights, personalized engagement, and flexible commerce capabilities. It allows regional grocers to manage the entire shopper journey effectively, from welcoming the consumer online to facilitating the checkout process. According to Lan Nguyen, CEO of Mercatus, this platform is essential for empowering smaller grocers to provide the kind of customer-first experience that has been typical of larger chains.

With DXPro, grocery retailers can harness data to create real-time shopper profiles that integrate digital and in-store interactions. This capability ensures that every customer touchpoint can lead to valuable insights and enhanced shopping experiences.

Features that Empower Grocers

One standout aspect of DXPro is its embedded Customer Data Platform (CDP). This feature not only unifies interactions across different mediums but also allows the activation of personalized marketing through AisleOne, an AI engine developed by Mercatus. The AI tool facilitates predictive personalization, optimizing product searches, promotions, and recommendations tailored to individual customers.

Additionally, the platform's commerce core is built to streamline the basket-building and checkout processes, making them more user-friendly. This efficiency is particularly important as customers expect fast and convenient options when shopping, whether in-store or online.

Integrated fulfillment tools in DXPro also equip grocers with capabilities for effective order management via pick-up and delivery services, ensuring that they can meet increasing customer demands.

Accelerating Growth through Retail Media

DXPro is more than just a shopping platform; it’s a tool for growth through innovative retail media solutions. The platform allows grocers to leverage their digital storefronts for monetization through targeted advertising campaigns. This feature opens up new revenue streams by appealing to national brands as well as local advertisers, increasing profitability significantly.

Flexibility and Adaptability

To adapt to the dynamic retail sector, DXPro’s architecture allows for easy integration of additional services and expansion without being locked into a single vendor. Grocers can implement the platform swiftly and adjust or augment it over time in correspondence with their business requirements. Existing clients like Big Y and Stater Bros will transition to DXPro starting this summer, heralding a new era of grocery retail.

Conclusion: The Future of Grocery Shopping

With the launch of DXPro, Mercatus is redefining how grocery retailers approach digital commerce. By equipping regional grocers with the tools necessary for success, the platform helps level the playing field against larger competitors. Mercatus is poised to lead in changing the grocery landscape, offering tech solutions that foster consumer loyalty and drive sales growth.

For grocers looking to embrace the future of shopping, DXPro promises a personalized, efficient, and engaging experience that meets the heightened expectations of today's consumers. To explore how DXPro can transform your grocery business, visit mercatus.com for more information and to schedule a personalized consultation.