#Japan #Tokyo #400F #Okane Co. #Japan Post Bank

400F Collaborates with Japan Post Bank for Innovative ATM Guidance

In a groundbreaking initiative, 400F, a pioneering FinTech startup based in Tokyo, is collaborating with Japan Post Bank to streamline customer transitions from ATMs to online financial services. Starting October 7, 2025, the experimental project titled 'Okane Co. for Japan Post Bank' aims to refine how users access personalized financial information following their ATM transactions.

Background and Necessity for Change

As the global trend shifts towards non-face-to-face financial services, customers are increasingly finding it challenging to choose the most suitable financial products for their needs. With the ever-growing complexity of products offered by banks, the need to simplify their communication has become essential. Japan Post Bank is thus exploring new methodologies to effectively utilize existing customer touchpoints—specifically ATMs—to guide customers seamlessly into their online platforms.

Since its inception in 2018, Okane Co. has been at the forefront of online budgeting diagnosis and consultation services. With accumulated data from over 1.2 million customer profiles and tens of thousands of consultation texts and interviews, 400F capitalizes on rich analytics to deliver tailored financial solutions. Their focus on leveraging digital tools for financial literacy and cash flow management continues to support customers seeking to enhance their savings and manage expenses effectively.

Moreover, 400F has developed 'Okane Co. Partners', a service aimed at financial institutions that applies insights gained from Okane Co. to optimize user communication and enhance customer experience through effective data analytics and consulting services.

The Experiment: Okane Co. for Japan Post Bank

This experimental phase will specifically engage customers who complete transactions at Lawson Bank ATMs, strategically positioned in Lawson stores across Japan. The purpose is to investigate the efficacy of a customer guidance system that connects ATM users to Japan Post Bank's online services. Utilizing the established framework of Okane Co., 400F aims to provide user-specific financial information and advice.

Details of the Experiment

• - Duration: October 7, 2025, to December 26, 2025.
• - Target ATM: Lawson Bank ATMs located in Lawson convenience stores.
• - Customer Engagement: Post-transaction screens at ATMs will present users with options to register for the Okane Co. service and undergo a quick budget diagnostic. Results will then be shared via chat, allowing users to receive customized financial advice and relevant service information from Japan Post Bank.

Services Offered by Okane Co.

• - ToC Services: Users can answer approximately 20 questions covering aspects like residency, age, income, and family composition to diagnose their financial health compared to similar demographics. Personalized advice from financial professionals will also be available via chat or consultations, all completely anonymous and free of charge.

Service URL: Okane Co.

• - ToB Services: Okane Co. Partners offers tailored communication optimization services for financial institutions, helping them enhance their client interactions using chat, AI solutions, marketing strategies, data analysis, and compliance automation.

Service URL: Okane Co. Partners

Company Overview

Founded in November 2017, 400F is committed to solving financial issues through collaboration. The company continues to empower individuals with effective financial solutions through their innovative platforms and services.

• - Contact Information:

- Company Name: 400F Co., Ltd
- Headquarters: 4F FinGATE BLOOM, 9-1 Kabutocho, Chuo City, Tokyo, 103-0026
- CEO: Jin Nakamura
- Company Website: 400F Website

For inquiries regarding this initiative, please contact the Enterprise Department at 400F.