Ward Morrison to Retire from Motto Mortgage After Two Decades of Leadership at RE/MAX Holdings

Ward Morrison's Remarkable Journey Comes to a Close

After an impactful 20-year career with RE/MAX Holdings, Ward Morrison is set to retire from his role as President and CEO of Motto Mortgage and its sister company, wemlo, effective June 15, 2025. Morrison has been a central figure in the success of Motto Mortgage, which is recognized as the first and only national mortgage brokerage franchise in the United States.

A Legacy of Innovation

Morrison's leadership was pivotal in the inception and growth of Motto Franchising LLC and the Motto Mortgage brand, which launched in 2016. Under his stewardship, the company introduced the revolutionary Mortgage Brokerage In-A-Box℠ model. This approach has allowed many entrepreneurs to establish and operate their own mortgage businesses with tailored support from the brand.

Reflecting on his tenure, Morrison shared, "My time with Motto has been incredibly fulfilling—full of meaningful work, incredible colleagues, and a shared commitment to helping families achieve their dream of homeownership." These sentiments resonate not only with Morrison but also with countless employees and franchisees who benefitted from his vision and dedication.

Life Beyond Mortgage

Set to marry in June 2025, Morrison's decision to retire is fueled by a desire to focus on personal life and quality time with family. As he puts it, "This was an incredibly difficult decision, but I know what I want for this next chapter of my life." His departure is not only a transition for him personally but also for the entire Motto Mortgage team as they prepare for a new leader to take the helm.

Morrison will remain engaged with the company, providing consultation support throughout 2025. During this time, the search for his successor will commence, ensuring that Motto Mortgage continues to thrive under new leadership. Adam Sartin, the current Vice President of Franchise Growth Development, will oversee the brands during this period of transition.

Industry Impact

Erik Carlson, CEO of RE/MAX Holdings, commended Morrison's contributions, stating, "Ward's commitment to Motto Mortgage has had a profound impact on the real estate and mortgage industries. He was the perfect leader for the visionary brand that has disrupted the mortgage brokerage landscape." This acknowledgment highlights Morrison's significant role in transforming how mortgage brokerage services operate in the contemporary market.

Morrison's journey with Motto, wemlo, and RE/MAX has intertwined with his identity over decades. As he prepares for retirement, he underlines his gratitude for the time spent with these brands and his excitement for their continued success. The transition signifies not just a change in leadership but also the beginning of a new era for Motto Mortgage as it seeks to innovate further and enhance its market position.

Looking Forward

Motto Mortgage now stands as a testament to Morrison's vision and leadership. With more than 220 offices across over 40 states, the brand is positioned well for future achievements. As the search for a new leader begins, many within the industry are optimistic about the direction Motto will take under fresh guidance.

Morrison's retirement encapsulates a journey characterized by hard work, dedication, and an unwavering commitment to fostering a supportive environment for entrepreneurs within the mortgage sector. As he steps away from his high-profile role, many will remember him as a pioneering force in mortgage brokerage, enhancing narratives of homeownership and entrepreneurship across the nation.