Unveiling the New Goku no Kimochi Fragrance Designed for Sleep

The Launch of Goku no Kimochi's First Sleep Fragrance

Goku no Kimochi, a wellness brand based in Kyoto, has introduced a groundbreaking fragrance designed specifically for promoting sleep. Set to change the way we approach nighttime relaxation, this new product will be available for pre-order starting July 14 on the official SINN PURETÉ online store.

The company, which has garnered significant attention for its unique sleep techniques, has a waitlist that exceeds 720,000 individuals seeking its services. Under the leadership of President Junmi Kaneda, Goku no Kimochi has partnered with the beauty care brand SINN PURETÉ to create this special fragrance, drawing from their combined expertise in helping over 140,000 individuals achieve restful sleep each year.

Testing began in June at select stores, where approximately 10,000 customers experienced the fragrance and provided positive feedback, prompting Goku no Kimochi to finalize its release. This innovative aroma combines a light chypre scent with a sense of weightlessness, aimed at melting away the stress of daily life and guiding users towards the ultimate sleep experience.

Special Collaboration Between Goku no Kimochi and SINN PURETÉ

SINN PURETÉ, which centers its philosophy around MINDFUL BEAUTY®, has a history of developing beauty care products that integrate brain wave analysis with fragrances. The brand aims to alleviate the common challenges faced in modern living through the power of scent. After rebranding during the pandemic, SINN PURETÉ intensified its focus on the fragrance category, culminating in this partnership with Goku no Kimochi.

The newly developed fragrance is characterized by a unique light chypre composition that tantalizes the senses. It promises to create an ethereal sensation, allowing users to fully embrace mindfulness and elevate their sleep quality.

Product Overview

- Pre-order Launch: Starting July 14, 2025, at 12:00 PM on the official SINN PURETÉ online store. Visit here
- Early Sales: Begin August 1, 2025, on the official SINN PURETÉ site, followed by availability in select locations including LOFT and atcosme from August 27, 2025.
- General Release: Set for September 16, 2025, at locations carrying SINN PURETÉ products (Cosme Kitchen, Biople, BIOP, and various specialty and beauty shops).