Merit Financial Advisors Expands in Pennsylvania with Strategic Acquisition

Expansion of Merit Financial Advisors in Pennsylvania

In an exciting development for the financial advisory landscape, Merit Financial Advisors, based in Georgia, has officially announced its acquisition of Zimmermann Investment Management & Planning. This strategic partnership not only adds a fourth office for Merit in Pennsylvania but also boosts the firm's asset management portfolio by an impressive $739 million.

About the Acquisition

The newly acquired Zimmermann firm, located in New Cumberland, Pennsylvania, specializes in serving state employees and retirees, focusing on investment management, retirement solutions, and estate planning. The acquisition facilitates Zimmermann’s growth by enhancing its infrastructure, including expansions in marketing, technology, and investment teams. The firm’s President, Curt H. Zimmermann, will take on a new role as Partner and Wealth Manager at Merit, and he will be joined by his entire team, thereby ensuring continuity and expertise in client service.

Zimmermann expressed enthusiasm over this merger, stating, "I am thrilled to be taking Zimmermann to the next level of growth by partnering with Merit. We are proud to join a firm that aligns with our mission of putting the client first. This enables our team to focus on their responsibilities while expanding how we serve our clients."

Merit's Growth Journey

This acquisition marks the 31st merger for Merit Financial Advisors since receiving a minority investment from Wealth Partners Capital Group (WPCG) back in December 2020. In a recent move prior to acquiring Zimmermann, the firm brought on Roth Asset Management, which contributed approximately $773 million in assets, showcasing Merit’s aggressive growth strategy in diversifying and enhancing its operational footprint across the United States.

Tyler Vernon, Managing Principal at Merit, stated, "We're thrilled to expand Merit's presence in Pennsylvania and add a fourth office in the region. Partnering with Zimmermann opens the door to a new niche market, and we're excited to welcome Curt and his talented team to Merit."

Market Impact and Future Outlook

The merger was finalized on December 20, 2024, although the specific financial terms remain undisclosed. This development highlights the growing trend of consolidation in the financial services sector as firms seek to increase their capabilities and improve client services through strategic partnerships. With a combined strength of over 40 offices nationwide, Merit Financial Advisors is marking its territory as a formidable player in the wealth management space.

About Merit Financial Advisors: Merit Financial Group, LLC and its associated entities are recognized for providing tailored wealth management solutions, focusing on high-net-worth individuals and families navigating various life transitions. Based in Atlanta, Georgia, as of June 30, 2024, the firm manages assets totaling approximately $11.84 billion, a testament to its robust performance and client-centric approach. For further details about Merit Financial Advisors, visit www.meritfinancialadvisors.com.

The acquisition of Zimmermann Investment Management reflects Merit's commitment to enhancing its service offering and achieving sustainable growth moving forward. As the firm integrates Zimmermann's expertise, clients can expect elevated levels of service and innovative financial strategies tailored to their needs.