#Japan #K-Beauty #Shibuya #wbL #HARUPO

Discover Korean Beauty in Shibuya

K-Beauty enthusiasts in Japan, mark your calendars! Starting March 31, 2026, the pop-up event "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA" will grace the vibrant streets of Shibuya, proudly introducing Korea's ear acupressure jewelry for the very first time in Japan.

This groundbreaking event is the result of a collaboration between W Island Co., Ltd., the parent company of beauty brand wbL, and HARU CREATIVE, which operates the experiential platform known as HARUPO. Attendees will not only have the chance to physically experience these innovative beauty products but will also engage in a host of interactive activities, including a fun stamp tour and the opportunity to purchase exclusive items. By integrating experiences, social media sharing, and shopping, this event marks a significant step in establishing K-Beauty in the Japanese market.

Unveiling wbL's Unique Offerings

wbL is recognized as a leader within the realm of beauty in Korea, focusing specifically on the fusion of ear acupressure concepts with jewelry. This approach promotes self-care and beauty by offering products that are both fashionable and functional. Popular among celebrities and influencers, especially in their 20s and 30s, ear acupressure jewelry has carved out a space as a must-have trend in beauty. Each product, meticulously designed with ultra-thin technology, caters not only to aesthetic appeal but also to health, focusing on aspects such as reducing bloating, managing appetite, and refining facial contours based on WHO-recognized traditional methods.

The coordinating entity, HARU CREATIVE, is committed to facilitating the entry of K-brands into the Japanese market, providing end-to-end solutions ranging from strategic planning to influencer marketing and platform management. Their innovative HARUPO platform seamlessly connects experiential monitors and influencers, driving brand experiences that encourage users to share authentic content on social media, effectively expanding brand awareness and promoting sales simultaneously.

Moreover, the event will be held at ZeroBase Shibuya, strategically located in the heart of the bustling city. The venue will be uniquely designed to guide visitors through an immersive journey from experience to participation and finally to purchase. This approach ensures that attendees can fully engage with the brand’s atmosphere.

Exclusive Festivities at the Event

The wbL × HARUPO K-BEAUTY FESTA will feature various engaging content designed for participant enjoyment. Here's a sneak peek of what you can expect:

• - Stamp Tour & Lucky Draw: Collect stamps by completing challenges within the venue. Collecting a certain number of stamps will grant participants entry into a lucky draw and a chance to earn exclusive rewards. Completing all missions unlocks a special festival reward set.

• - Limited Sales: Attendees can snag ear acupressure jewelry and accessories at exclusive prices, with unique sets changing daily, ensuring that each visit can offer new delights.

• - Visitor Benefits & Experience Services: Advanced ticket holders will receive a special gift set valued at around ¥3,000, experience expert ear acupressure jewelry application, and discover exclusive novelties distributed to attendees.

Ticket Information

Tickets are expected to be priced at ¥990.

Inclusions:

• - Gift set valued at approximately ¥3,000
• - One entry in the lucky draw
• - Exclusive discount coupon usable on Qoo10 Japan

Purchase tickets via Peatix here or visit the wbL official Qoo10 store here.

Event Details

Event Name: wbL × HARUPO K-BEAUTY FESTA in SHIBUYA
Venue: ZeroBase Shibuya
Organizers: W Island Co., Ltd. / HARU CREATIVE
Managed by: FIT Co., Ltd.

Event Period: March 31 (Tue) - April 5 (Sun)

Operating Hours

• - Weekdays: 12:00 PM - 9:00 PM
• - Weekends: 11:00 AM - 8:00 PM
• - Break Time: 3:00 PM - 4:30 PM

Entry Slot Rescheduling

Weekdays:

• - Entry Slot 1: 12:00 PM - 2:30 PM
• - Entry Slot 2: 4:30 PM - 8:30 PM

Weekends:

• - Entry Slot 1: 11:00 AM - 2:30 PM
• - Entry Slot 2: 4:30 PM - 7:30 PM

Important Notes:

• - Please refrain from bringing outside food or beverages.
• - Media coverage might take place during the event.
• - Stamp tours are limited to one entry per person per day.
• - Rewards, prizes, and discounts are limited in availability and may be subject to change.

Future Directions

Utilizing this pop-up as a launching pad, W Island Co., Ltd. (wbL) aims to enhance brand recognition across Japan and further strengthen integrated marketing strategies that connect both online and offline experiences. Through amplifying the value of experience at the event, they plan to drive awareness on social media and facilitate purchases through e-commerce platforms to maximize brand exposure and establish a long-lasting fanbase.

Meanwhile, HARU CREATIVE will evolve its influencer marketing strategies anchored around HARUPO, focusing on creating effective content and dissemination models, enhancing support for K-brands entering the Japanese market from awareness through purchase to fostering loyalty and repeat customers.