T.N. Dickinson's Witch Hazel Teams Up with Natalie Decker for Exciting 2026 NASCAR Events

T.N. Dickinson's Witch Hazel: A New Chapter in NASCAR

In a landmark announcement, T.N. Dickinson's Witch Hazel has officially teamed up with NASCAR driver Natalie Decker as the primary sponsor for her return to the race circuit. Known for being a trusted brand for over 150 years, T.N. Dickinson's will back Decker during two key events in the 2026 NASCAR O'Reilly Auto Parts Series: the United Rentals 300 at Daytona International Speedway on February 14, 2026, and the Explore the Pocono Mountains 250 at Pocono Raceway on June 13, 2026.

Decker's return comes on a significant date—Valentine's Day—and follows her social media engagement with T.N. Dickinson's, where the brand famously invited her to be their Valentine. It was a moment that resonated widely, garnering attention from various national media outlets within motorsports and beyond.

Competing in the No. 35 Chevrolet Camaro for Joey Gase Motorsports, Natalie Decker stands out not only as a driver but also as a mother, marking her unique position as the lone female and mom in the field. The collaboration with T.N. Dickinson’s Witch Hazel is not just a branding effort; it encapsulates the spirit of support for modern motherhood. Decker, who welcomed her child just a year prior, has found the brand essential in her journey through postpartum care and daily routines as a new mom.

The partnership gives life to the #TNCoolMomsClub campaign, a national initiative aimed at celebrating female empowerment and the unique challenges faced by modern mothers both on and off the racetrack. Bryan Jackowitz, President of Dickinson Brands Inc., expressed his enthusiasm for the collaboration, emphasizing that Decker represents the brand's core values of strength, balance, and authenticity.

Full primary branding will adorn Decker's race car, amplifying the brand’s visibility during these pivotal events. Fans attending both Daytona and Pocono can look forward to on-site activations featuring product sampling, giveaways, and opportunities for autograph signings with Decker throughout race weekend. Decker is committed to sharing these experiences on her social media, enhancing fan engagement through the #TNCoolMomsClub initiative.

In her own words, Natalie Decker highlighted the significance of this partnership, stating, “This partnership reflects who I am at this stage of my life. Becoming a mom hasn't changed my drive to compete…” The brand's direct involvement during race events serves to bridge the gap between fans and racing, showcasing the importance of community and shared experiences.

Earlier this month, an exciting car unveiling took place at the Walmart Supercenter in Winston-Salem, NC, where Decker had the chance to meet fans and distribute T.N. Dickinson's products—a moment filled with excitement and anticipation for the race season ahead.

The highly-anticipated NASCAR O'Reilly Auto Parts Series season opener at Daytona is set to air live on The CW, promising thrilling action and memorable moments for fans of all ages. To learn more about T.N. Dickinson’s Witch Hazel, visit tndickinsons.com or follow the brand on their social media platforms, including Facebook, Instagram, and TikTok.

For over a century, T.N. Dickinson's Witch Hazel has been a staple in American households, recognized for its gentle and effective skincare solutions. As it embarks on this new journey alongside Natalie Decker, the brand reinforces its commitment to producing high-quality, natural products that meet the diverse needs of modern consumers.

As the race season approaches, the anticipation builds, not just for the speed on the track, but for the powerful stories of empowerment and progress that will unfold through the #TNCoolMomsClub and its inspiring ambassador, Natalie Decker.