#Japan #Tokyo #E-Commerce #SEO #LANY

Free Webinar Announcement: Boost Your E-commerce with SEO

LANY, a prominent digital marketing support company based in Shibuya, Tokyo, is excited to announce a free webinar titled "Ditching Advertising Dependency! SEO Strategies for Large-scale E-commerce to Increase New Customer Acquisition through Non-Branded Search". This event will take place on April 8, 2026, from 12:30 PM to 1:00 PM (JST) and is ideal for businesses looking to refine their SEO strategies and attract new customers.

Why Focus on Non-Branded Search?

E-commerce brands often rely on branded searches, which can deliver a steady flow of customers. However, there are limits to growth when depending solely on these keywords. Many companies face rising advertising costs that eat into their profits, especially when they are overly reliant on ads for non-branded searches, such as "lightweight camping chair" or "thin white t-shirt". This shift highlights the need for effective SEO that answers consumers' specific problems and desires.

During this webinar, LANY will share proven strategies that leverage vast product page numbers to attract high-intent users through organic search. Participants will learn how to convert these strategies into actionable plans that not only optimize existing content but also improve visibility for the all-important non-branded search terms in an AI-driven marketplace.

Webinar Overview

• - Opening Remarks: Introduction and webinar objectives.
• - Shifts in User Behavior in the Era of AI Search: Understanding how AI impacts user search behavior.
• - Unique Challenges for Large-scale E-commerce: Addressing common hurdles faced by large online retailers.
• - Understanding SEO and LLMO Improvements: Insights into effective SEO practices and how to utilize AI for LLMO (Large Language Model Optimization).
• - Implementation Strategies for Large-scale E-commerce: Practical steps to enhance SEO and attract customers.
• - Closing Summary: Recap of the strategies discussed and final thoughts.

Registration Information

To register for the event, please fill out the form located at the bottom of this link.

• - Participation Cost: Free
• - Capacity: The event is limited to 500 participants.
• - Registration Deadline: April 8, 2026, at 12:29 PM.

Confirmation Steps

1. Complete the registration form.
2. If registration exceeds capacity, a lottery system will determine the participants. Notifications will be sent out by the day before the event.
3. Confirmed participants will receive an email containing links and instructions to join the webinar.
4. Access the event via the link provided in the confirmation email on the day of the webinar.

Important Notes

• - Recording of the webinar is strictly prohibited.
• - Participants from competing companies are kindly asked not to attend.

About LANY

Based in Shibuya, Tokyo, LANY acts as a growth partner, providing support in digital marketing and recruitment services. From strategic planning to execution, they integrate into their clients’ teams to ensure sustained business growth.

To learn more about LANY, visit their official website: LANY Official Website. They also offer a free email newsletter with weekly updates on the latest SEO trends both domestically and abroad, which you can subscribe to here. Additionally, check out their recruitment newsletter for inside perspectives from their team here.
For media inquiries regarding this event, please contact Suzuka Kurogi at [email protected].