New Sadako Merchandise Launches at TSUTAYA Kyoto IP Bookstore This July!

New Sadako Merchandise Launches at TSUTAYA Kyoto IP Bookstore

ClaN Entertainment, headquartered in Minato, Tokyo, is thrilled to announce the release of new Sadako concept goods starting from July 9, 2026, at the TSUTAYA Kyoto IP Bookstore. As part of this special offering, the bookstore will feature a dedicated corner showcasing these unique products, and customers who purchase qualifying items will receive limited-time exclusive novelties.

The theme for this campaign is "Remix the Seasons of Japan Vividly," focusing on the traditional Japanese calendar, the "24 Solar Terms," which beautifully depicts the changing seasons. Sadako's lineup symbolizes the arrival of summer through the solar term known as "Shosho," reflecting a time when heat intensifies, intermingling tranquility with an unsettling ambiance. This unforgettable aesthetic captures Sadako's uniquely terrifying yet captivating charm amid a fantastical setting.

Unique Artistic Collaborations

For this project, renowned illustrator nii-otto has created original artworks that blend the serene landscapes of Kyoto during Shosho with the haunting presence of Sadako, intricately crafting a world where beauty coexists with dread. As IP and creative arts converge, this collaboration brings forth a distinct universe, fostering a new appreciation for Sadako through exclusive artistic renditions available only at the Kyoto IP Bookstore.

Merchandise Details

The merchandise line includes:

- T-Shirts: Priced at 5,940 yen (tax included) with four unique designs available in sizes L and XL, made of pure cotton.
- Tote Bags: Sold for 3,300 yen (tax included), featuring one design, crafted from cotton, measuring W345 x H355 x D100 mm.
- Canvas Art: A set of four designs at 6,600 yen (tax included), made from canvas and wood, sized at 273 mm x 220 mm.
- Acrylic Keychains: Four designs available for 1,210 yen (tax included), approximately H70 x W70 mm in size, made from acrylic.
- Trading Rectangular Badges: Sold for 660 yen (tax included) in random designs, approximately 78 x 53 mm in size, made from paper and tin.
- Trading Karuta-style Colored Paper: Available for 660 yen (tax included), featuring random designs sized at 60 x 90 mm, made from paper.

Special Purchase Bonuses

Customers who spend 3,300 yen (tax included) on eligible products will randomly receive an original illustrated card as a purchase bonus. This offer applies to all items in the "Character Creative Collection - The 24 Seasons of Japan" featuring Sadako. Note that the number of bonuses is limited, so customers are encouraged to act quickly.

About Sadako

Sadako is a malevolent spirit originating from Koji Suzuki's novel "Ring" published in 1991, which portrays a cursed videotape that leads those who watch it to inevitable death. The character gained worldwide fame after being depicted in the 1998 film adaptation, where its chilling manifestation of crawling out from a TV screen instilled fear throughout late 1990s Japan. Sadako, recognizable by her long black hair and white dress, is infamous for haunting scenes often set in wells and television screens, propagating a cursed virus that claims the lives of viewers. The "Ring" franchise has expanded to American remakes and has secured Sadako's status as a global horror icon, beloved across various age groups.

Additional Information

- Official Sadako X: Sadako Twitter
- Illustrator nii-otto: nii-otto Twitter
- ClaN Entertainment is committed to providing transformative entertainment experiences, focusing on influencers such as VTubers. Established on April 1, 2022, the company is dedicated to nurturing innovative content that resonates deeply with audiences.

For more information, visit ClaN Entertainment's official website. Inquiries can be directed to PR at ClaN Entertainment via email: [email protected].