Discover Unique Local Treasures with 'Furusato Acure' Vending Machines at Tokyo Station

Connect with Local Charm through 'Furusato Acure' Vending Machines

Starting from July 8, 2026, passengers at Tokyo Station will have the chance to discover the unique characteristics of Tokamachi, located in the Niigata Prefecture, through a special vending machine initiative named 'Furusato Acure'. This initiative, launched by JR East Cross Station, is aimed at showcasing the rich natural beauty, traditional culture, and modern art that defines Tokamachi.

A New Way to Experience Local Specialties

The 'Furusato Acure' vending machines will allow travelers to conveniently purchase local products that capture the essence of Tokamachi. Items available for purchase will include:

- The Tokamachi City Catalog Gift, priced at ¥5,400 (tax included), which contains a curated selection of local gourmet foods, everyday goods, and unique experiences that will make customers feel like they have visited Tokamachi itself.
- Uonuma Koshihikari rice (300g for ¥800), a premium rice variety from Tokamachi known for its exceptional sweetness and texture, cultivated by farmers who meet stringent quality standards and benefit from the region’s perfect climate conditions.
- TOIRO® Rice Flour Snowballs (6 pieces for ¥480), delicious treats made from 100% rice flour sourced from Uonuma Koshihikari rice, renowned for their light, crumbly texture that makes them irresistibly delightful.

Additionally, the vending machines will feature visual displays through illustrations, photographs, and videos, showcasing beautiful local attractions such as Kiyotsu Gorge Tunnel, serene terraced rice fields, and various engaging activities that can be experienced in Tokamachi.

Location Details

The 'Furusato Acure' vending machines will be located just outside the Marunouchi North Exit of the JR East Tokyo Station, facilitating easy access for travelers to explore local delights while on the go. With this initiative, guests at Tokyo Station are encouraged to pause and delight in the wonderful offerings from Tokamachi.

The Allure of Tokamachi City

Situated in the southern part of Niigata Prefecture, Tokamachi is renowned as one of the world’s most significant snow zones. The city takes pride in its fertile land nourished by the Shinano River and pure melted snow, contributing to its fame as a top producer of Uonuma Koshihikari rice. Beyond its agricultural excellence, Tokamachi is known for its textiles; it has a rich history tied to kimono weaving and textile production.

The city also garners international attention for hosting the Echigo-Tsumari Art Triennale, one of the largest contemporary art festivals in the world that beautifully melds nature, traditional culture, and modern art.

About Tokamachi Sukoyaka Factory

The Tokamachi Sukoyaka Factory, established in September 2014, is part of JR East Group's regional revitalization efforts. It specializes in allergy-friendly food production, employing advanced techniques to create cakes made from rice flour and soy milk sourced from the renowned Uonuma Koshihikari rice. Their baked goods are also marketed to high-end transportation services and have found success as part of local hometown tax returns.

The Vision Behind 'Furusato Acure'

Born out of the 'Event Acure' vending machine business model, 'Furusato Acure' is a new way to connect with the diverse attractions of various regions in Japan. It allows individuals to access local specialties, seasonal flavors, and culturally-rooted products conveniently, bringing unique encounters closer to everyday life.

With 'Furusato Acure,' anyone can experience the diverse charm of Japan’s regions in a fun and accessible way. Don't miss the opportunity to experience Tokamachi’s offerings when passing through Tokyo Station starting July 8!