Natural Care Brand track Opens First Direct Store in East Japan at Shinjuku LUMINE

Opening of the First Direct Track Store in East Japan

On September 17, 2025, the natural care brand track will unveil its first direct store in East Japan, located on the second floor of Shinjuku LUMINE 2. This new opening follows the successful launches of stores in Osaka and Nagoya, marking it as the brand's third direct retail outlet overall.

The Shinjuku store aims to deliver a warm and inviting atmosphere, featuring interior displays made from aged wood, offering a rustic charm. Due to its prime location in Shinjuku, known for its high foot traffic from commuters and students, the store will include semi-self-service shelves that cater to customers in a hurry, allowing for streamlined and efficient purchases.

Throughout the store, visitors can immerse themselves in the natural and ethical world that track cherishes, emphasized by their commitment to using eco-friendly materials and sustainable practices. This space not only showcases their products but also embodies the philosophy of 'pleasant, everyday living' that the brand advocates.

Unique Services Offered at the New Store

Continuing the successful offerings from its Osaka and Nagoya locations, the Shinjuku store will provide limited-time services exclusive to the direct shops. Customers can enjoy the “track bar,” where they can purchase their desired amount of multi-oil products. Additionally, the “my track” experience allows customers to create their very own original fragrance mist, ensuring each visitor leaves with a one-of-a-kind product.

Special Launch-Centric Products and Membership Program

In celebration of the grand opening, track will introduce exclusive products, including limited edition perfumes and early-release items. A membership program will also start, aimed at rewarding loyal customers and allowing them to engage further with the brand they love. More detailed information will be announced soon, so fans are encouraged to stay tuned for further updates.

Store Information

Track Shinjuku Store
160-0022, 3-38-2 Shinjuku, Shinjuku Ward, Tokyo
2nd Floor, LUMINE Shinjuku
Phone: 03-3345-8170
Opening Date: September 17, 2025
Hours: 11:00 AM - 9:00 PM (Closed on the days LUMINE is closed)