Trust & Will Unveils Innovative Nonprofit Featureship Program to Support Philanthropy Initiatives
Trust & Will, a front-runner in the digital estate planning space, has today introduced its Featured Nonprofit Program. This innovative initiative aims to provide a powerful and scalable platform for mission-driven organizations to connect with potential donors right when they are considering their legacies. Among the initial featured organizations are esteemed nonprofits such as St. Jude Children's Research Hospital®, Doctors Without Borders, and Susan G. Komen.
The synergy between Trust & Will's diverse estate planning packages—encompassing Healthcare Directives, Powers of Attorney, and essential support elements such as HIPAA Authorizations—and the objectives of these nonprofits creates a solid foundation for collaboration. Many individuals utilizing Trust & Will’s services have a philanthropic mindset and might directly recognize the aid these organizations provide. By simplifying the process of including charitable considerations in their estate plans, Trust & Will not only encourages donation but also helps individuals leave a lasting impact.
Since launching on April 1, 2026, this new program has yielded remarkable outcomes. Within the first two weeks, users of the platform had committed approximately $2.5 million in estimated future charitable donations. This figure builds upon a noteworthy milestone for Trust & Will: the platform has facilitated more than $4 billion in total projected bequest value across various philanthropic causes. Such numbers indicate a growing trend towards intentional legacy giving.
Trust & Will recognizes the importance of its role in the philanthropic landscape, especially as it eases the journey of donors. Its tools, like a complimentary dashboard allowing organizations to monitor bequests, have already attracted 127 nonprofits since the partnership program's inception in November 2025. This dashboard also features real-time alerts on bequests, enhancing the engagement between the organizations and their supporters.
"Every day, people engage with Trust & Will to ensure the protection of their legacies and their loved ones," stated Cody Barbo, Co-Founder and CEO of Trust & Will. "Helping them incorporate the causes they are passionate about into their plans is central to our mission. This launch signifies significant progress towards establishing charitable giving as a normalized aspect of estate planning in America."
The importance of estate planning extends beyond personal legacies; it reflects one’s commitment to supporting cherished causes. "By simplifying the inclusion of a charitable gift in estate plans, we can ensure that more individuals can aid in sustaining essential medical humanitarian work for years to come," commented Casey Saunders, Co-Interim Chief Development Officer for Doctors Without Borders.
Similarly, Trish Davis from Susan G. Komen emphasized the critical role planned giving plays in the fight against breast cancer. "Continued funding for research and support requires long-term investment, and when individuals are encouraged to consider their legacy, it opens up meaningful opportunities to drive lasting change."
Trust & Will users seeking to support organizations outside the featured nonprofits can also explore the full directory offered on the platform to customize their estate documents further. The design of this platform ensures flexibility and personalization, allowing families to reflect on the various causes they value deeply.
The current featured organizations will be highlighted until the end of this calendar year, after which Trust & Will plans to widen the program to include a greater array of nonprofits. Organizations interested in joining the next cohort are invited to apply now at the Trust & Will website.
Founded in 2017, Trust & Will has built a reputation as a leading digital estate planning tool in the U.S, catering to over a million families. The company brings a firm commitment towards making estate planning accessible and affordable, recognized as a certified B Corporation with a mission to assist families in leaving meaningful legacies. Trust & Will remains committed to leveraging artificial intelligence to innovate legacy planning and simplify decision-making for families across the nation. Given its impressive growth and awards, the platform continues to redefine estate planning as a vital component of modern financial health.
The synergy between Trust & Will's diverse estate planning packages—encompassing Healthcare Directives, Powers of Attorney, and essential support elements such as HIPAA Authorizations—and the objectives of these nonprofits creates a solid foundation for collaboration. Many individuals utilizing Trust & Will’s services have a philanthropic mindset and might directly recognize the aid these organizations provide. By simplifying the process of including charitable considerations in their estate plans, Trust & Will not only encourages donation but also helps individuals leave a lasting impact.
Since launching on April 1, 2026, this new program has yielded remarkable outcomes. Within the first two weeks, users of the platform had committed approximately $2.5 million in estimated future charitable donations. This figure builds upon a noteworthy milestone for Trust & Will: the platform has facilitated more than $4 billion in total projected bequest value across various philanthropic causes. Such numbers indicate a growing trend towards intentional legacy giving.
Trust & Will recognizes the importance of its role in the philanthropic landscape, especially as it eases the journey of donors. Its tools, like a complimentary dashboard allowing organizations to monitor bequests, have already attracted 127 nonprofits since the partnership program's inception in November 2025. This dashboard also features real-time alerts on bequests, enhancing the engagement between the organizations and their supporters.
"Every day, people engage with Trust & Will to ensure the protection of their legacies and their loved ones," stated Cody Barbo, Co-Founder and CEO of Trust & Will. "Helping them incorporate the causes they are passionate about into their plans is central to our mission. This launch signifies significant progress towards establishing charitable giving as a normalized aspect of estate planning in America."
The importance of estate planning extends beyond personal legacies; it reflects one’s commitment to supporting cherished causes. "By simplifying the inclusion of a charitable gift in estate plans, we can ensure that more individuals can aid in sustaining essential medical humanitarian work for years to come," commented Casey Saunders, Co-Interim Chief Development Officer for Doctors Without Borders.
Similarly, Trish Davis from Susan G. Komen emphasized the critical role planned giving plays in the fight against breast cancer. "Continued funding for research and support requires long-term investment, and when individuals are encouraged to consider their legacy, it opens up meaningful opportunities to drive lasting change."
Trust & Will users seeking to support organizations outside the featured nonprofits can also explore the full directory offered on the platform to customize their estate documents further. The design of this platform ensures flexibility and personalization, allowing families to reflect on the various causes they value deeply.
The current featured organizations will be highlighted until the end of this calendar year, after which Trust & Will plans to widen the program to include a greater array of nonprofits. Organizations interested in joining the next cohort are invited to apply now at the Trust & Will website.
Founded in 2017, Trust & Will has built a reputation as a leading digital estate planning tool in the U.S, catering to over a million families. The company brings a firm commitment towards making estate planning accessible and affordable, recognized as a certified B Corporation with a mission to assist families in leaving meaningful legacies. Trust & Will remains committed to leveraging artificial intelligence to innovate legacy planning and simplify decision-making for families across the nation. Given its impressive growth and awards, the platform continues to redefine estate planning as a vital component of modern financial health.
Topics Policy & Public Interest）
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