Bass Pro Shops and White River Marine Group Unite to Bring Hobie Products Production Back to Missouri
Bass Pro Shops and White River Marine Group Acquire Hobie Water Sports Brand
In a significant development for the outdoor recreation industry, Bass Pro Shops and White River Marine Group have announced their acquisition of Hobie, a renowned name in water sports. This strategic partnership not only enhances the reputation of both companies but also promises to invigorate the local economy in Lebanon, Missouri.
The merger aims to transfer the production of Hobie watercraft from its prior manufacturing site in Mexico back to Missouri, solidifying the state's position as a hub for outdoor recreation manufacturers. This move aligns with both companies' commitment to fostering economic growth within the community and providing new job opportunities. As part of this initiative, White River Marine will expand its existing facility in Lebanon to streamline the manufacturing of Hobie products domestically.
The significance of this acquisition cannot be overstated. Governor Mike Kehoe praised the investment, indicating that it strengthens both the Lebanon community and Missouri’s reputation as a premier destination for business and outdoor adventures. He articulated the excitement surrounding the job opportunities that will arise from this expansion, noting that it symbolizes a reinforcement of the state’s skilled workforce.
Johnny Morris, the founder of Bass Pro Shops, and Bryan Niketh, President of Manufacturing at White River Marine Group, expressed their pride in this new chapter. They emphasized the warmth and inclusiveness that Hobie dealers can expect as part of the White River family. The commitment to quality and the passion for life on the water will remain at the core of Hobie's identity.
Hobie's return to U.S. production also reflects a broader trend of reshoring jobs, which has become increasingly important in light of evolving global economic conditions. The move promises to support local craftsmanship, providing opportunities for Missouri residents to engage in manufacturing jobs that not only build products but also uphold high standards of innovation and quality.
Mayor Jared Carr of Lebanon stressed the positive impact of this expansion for the workforce and the community as a whole. With White River Marine's history of contributing to local economic growth, the current expansion is expected to generate exciting new job prospects and bolster the local economy for years to come.
The acquisition is supported by various stakeholders, including the Missouri Department of Economic Development and local economic development organizations. According to Michelle Hataway, the Director of the Missouri Department of Economic Development, the project showcases Missouri as a desirable location for businesses looking to invest. The state's economic advantages and collaboration between local entities played a crucial role in facilitating this transition.
Bass Pro Shops, which originated from a modest tackle-selling operation by Morris in 1972, has rapidly expanded to become a cornerstone of outdoor retail in North America. The company champions conservation efforts, ensuring that its relationship with nature and outdoor activities is rooted in sustainability.
In conclusion, the union of Bass Pro Shops and White River Marine with Hobie not only signifies a promising future for water sports manufacturing in Missouri but also reinforces the ongoing commitment to job creation, economic development, and the celebration of outdoor life. The anticipation surrounding this venture demonstrates the powerful impact of local business initiatives on community growth and resilience.