BN3TH Underwear Launches Innovative 'Rise In Comfort' Campaign
This spring, BN3TH Underwear is revolutionizing men's fashion with the launch of their new campaign titled
'Rise In Comfort'. With fresh designs and collaborations with rising Division I athletes, BN3TH aims to inspire men to elevate their comfort and style. Known for introducing the first-of-its-kind three-dimensional pouch technology, the award-winning brand continues to lead the way in providing innovative and comfortable underwear.
Mark Woolsey, BN3TH's Chief Creative Officer, expressed enthusiasm about the campaign, stating that it embodies the essence of their brand—encouraging individuals to gain confidence and push their limits. The 'Rise In Comfort' initiative is not just about appealing designs but promotes a lifestyle of resilience and determination. Woolsey emphasized the importance of partnering with exceptional athletes who motivate others to strive for greatness.
Innovative Underwear Designs
Designed in the heart of Vancouver, BN3TH's
Original 3D Pouch™ is crafted to lift and support, negating the constant need for adjusting throughout the day. This season, they're unveiling a range of new styles targeted to cater to all occasions—from high-performance sports to comfortable everyday wear.
New Styles for Spring 2025
1.
Pro Ultra: Engineered for maximum intensity, this style features lightweight and breathable fabric, allowing for elite performance. This premium underwear ensures that wearers enjoy a silky smooth experience.
2.
Pro Flex: A customer favorite, this design incorporates a breathable, moisture-wicking polyester blend mesh with Ionic+® anti-odor technology, perfect for those active days.
3.
Classic Essentials: New for this season, this style combines EcoVero™ modal and cotton for a super soft feel, ensuring lightweight comfort that wicks moisture away.
4.
Classic Icon: An upgraded luxury variant made with TENCEL™ modal, which is not only smooth and breathable, but also sustainably sourced.
BN3TH’s drive for innovation, sustainability, and problem-solving is evident in their commitment to utilizing advanced materials. Dez Price, CEO and Co-Founder, shared excitement about how the campaign and these athlete collaborations will expand the brand's presence across the United States and Canada.
Highlighting Promising Athletes
This campaign features an impressive lineup of athletes who exemplify the spirit of the campaign:
- - Wesley Yates III – University of Washington Men's Basketball
- - Mason Cobb – University of Southern California Football Graduate and NFL Prospect
- - Andrei Crabel – UCLA Men's Tennis
- - Aleksandar Vukovic – Duke University Men's Soccer
Through these partnerships, BN3TH looks forward to not only increasing brand awareness but also inspiring creativity in product development across different athletic categories.
As BN3TH continues its mission to redefine comfort in men's apparel, their tagline 'Rise In Comfort' serves as a call to action—urging men to embrace their true potential in style and comfort every day. For more insights on their innovative underwear solutions, visit
bn3th.com.
BN3TH (pronounced ‘beneath’) is committed to creating the best underwear on the market. Since its inception in Vancouver, the brand has established itself as a pioneer in comfort wear by utilizing natural and engineered yarns such as TENCEL™ and Lenzing™ EcoVero™. Alongside underwear, BN3TH expands into a complete range of apparel designed to support dynamic lifestyles.