#USA #Kentucky #bourbon #Campaign #Four Roses

Four Roses Introduces Meet Me With Four Roses Campaign

Celebrating Life's Moments with Bourbon

Four Roses Distillery has officially launched its latest campaign, Meet Me With Four Roses, which positions the brand at the core of cherished moments in life. From festive family gatherings during holidays to serene evenings spent at home, this initiative emphasizes the importance of those rare instances when connections deepen among loved ones. The narrative is simple yet profound: life is full of beautiful moments that are remarkably enhanced when enjoyed with a glass of Four Roses Bourbon.

Since its inception in 1888, connection has been the central theme for Four Roses. Founded by Paul Jones Jr., the brand's legacy began with a romantic bond symbolized by four red roses, which his beloved wore to reciprocate his affection. Today, Four Roses aims to uphold that essence, embedding warmth and heartfelt intention into each meticulously crafted bottle of bourbon. This campaign serves not only as a celebration of shared experiences but also as a reaffirmation of the brand's commitment to heritage and tradition.

Tracy Thornsberry, the Brand Director of Four Roses, underscores the significance of this initiative: “Four Roses has long been a steady, trusted presence in the super-premium bourbon category. With Meet Me With Four Roses, we're reaching out to engage the bourbon community on a more connective level. The campaign creates memorable moments that resonate through the year, while being rooted in our core values.”

Campaign Highlights

The campaign will be rolled out in various chapters that coincide with seasonal and cultural events, including summer festivities and various holiday celebrations. Each chapter promises to bring about immersive experiences, including events, giveaways, and strategic partnerships. The series kicks off in Four Roses' home state of Kentucky, with the introduction of Manhattan Week. This inaugural event is a collaboration between Four Roses and Carpano Antica Formula, the revered Italian sweet vermouth. Throughout this week, bars and restaurants across Kentucky will feature the Unmistakable Manhattan, a cocktail honoring the perfect pairing of Two legendary brands created to foster social connections.

Additionally, participants can enter the Meet Me in Manhattan sweepstakes, offering a grand prize trip for four to Manhattan. This includes a two-night hotel stay, transportation, food, and entertainment—all designed to promote togetherness in the spirit of bourbon enjoyment. Consumers can find more details and enter the sweepstakes through their dedicated website, www.meetmeinmanhattan26.com.

A Vision for the Future

The Meet Me with Four Roses campaign will also introduce limited-edition releases, intended for collection, sharing, and enjoyment during special occasions. This marks an invigorating approach for Four Roses in reaching out to bourbon aficionados, allowing them to experience the unique nuances of different offerings. Supported through targeted social media campaigns, programmatic display, videos, and streaming audio, the campaign is set to make a significant impact in the bourbon world.

For those eager to stay updated on the Meet Me With Four Roses campaign, more information can be accessed at FourRosesBourbon.com, along with active social media engagement via @FourRosesBourbon.

About Four Roses Distillery

Established in 1888, Four Roses is celebrated for its unique method of combining two mashbills with five proprietary yeast strains, resulting in ten distinct bourbon recipes, each showcasing its unique flavor profile. With operations located in Lawrenceburg and Cox's Creek, Kentucky, Four Roses has made its mark across all 50 states. The distillery boasts a history of recognition at esteemed spirits competitions, including the accolade of World's Best Single Barrel at the World Whiskies Awards, solidifying its status among bourbon connoisseurs worldwide.

To discover more about their superb selection of bourbons, visit www.fourrosesbourbon.com or follow their journey on social media.

Drink responsibly and savor the cherished moments with Four Roses bourbon!