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Kairos Marketing at the SFA Adoption Summit 2026

Kairos Marketing Co., Ltd., based in Shibuya, Tokyo, has announced its participation in the online conference "SFA Adoption Summit 2026: How to Create Systems that Drive Action by Industry." This event, hosted by Openpage, promises to shed light on effective strategies for integrating Sales Force Automation (SFA) within various industries. COO Noriaki Shirai will represent the company and share insights on the crucial theme of collaboration between sales and marketing departments.

The summit aims to address a growing concern among businesses: despite the increasing adoption of sales support systems, many organizations face challenges such as low user engagement and inadequate returns on investment. As SFA tools become more prevalent, understanding how to implement them effectively on the ground level is essential.

During the summit, discussions will be held in a dialogue format, focusing on common sales processes across the IT and SaaS sectors. Participants will gain valuable insights into practical methods for making SFA tools a regular part of daily operations.

Kairos Marketing recognizes the importance of seamless information flow between marketing and sales teams. Shirai will emphasize strategies for preventing information silos and effectively leveraging customer data to enhance business outcomes.

Profile of Noriaki Shirai

Noriaki Shirai brings a wealth of experience to his role as COO. With a background that includes work from a major Japanese system integrator to a foreign-owned manufacturer as an engineer, he co-founded Kairos Marketing in 2012. As CTO and product manager, he played a pivotal role in designing and developing the integrated MA+SFA tool, Kairos3, which has achieved over 2,000 implementations. Today, he oversees sales, marketing, and customer success while also engaging in public speaking and training sessions for users.

Seminar Details

• - Name: SFA Adoption Summit 2026: How to Create Systems that Drive Action by Industry
• - Date: March 12, 2026 (Thursday) 11:00 AM - 2:30 PM (JST)
• - Format: Online
• - Hosted by: Openpage Co., Ltd.
• - Managed by: AdAI Co., Ltd.
• - Contact: For inquiries about the conference, please reach out to AdAI at [email protected].
• - Participation Fee: Free
• - Registration: Register here

About Kairos3

Kairos3 is an integrated MA+SFA tool designed to empower businesses with data-driven decision-making capabilities. By centralizing marketing and sales activities, it facilitates the entire journey from customer acquisition to managing sales negotiations and closing deals. Its user-friendly design ensures that organizations can harness data easily, supporting their efforts to increase revenue.

More information can be found at Kairos Marketing.

About Kairos Marketing

With the mission of "Making Marketing More Accessible," Kairos Marketing develops and offers the integrated MA+SFA tool, Kairos3. The company also runs a media platform, "Makefree," which helps businesses understand effective marketing and sales strategies. Kairos Marketing is dedicated to fostering a society where organizations of all sizes can utilize marketing effectively to bolster their sales activities, contributing to the growth of Japan as a manufacturing powerhouse.

• - Location: 17F, Sumitomo Realty Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
• - Representative: Daisuke Saso
• - Founded: September 2012
• - Website: Kairos Marketing