#Japan #Tokyo #Token Marketing #CryptoNinja #ikehaya

The Release of 'Textbook of Token Marketing'

A New Business Strategy in the Web3 Era
On July 14, 2025, Jiji Press Publishing will launch the third installment of its book series featuring CryptoNinja Partners (CNP) trading cards, titled "Textbook of Token Marketing: A New Business Strategy That Turns Customers into Partners" by the author ikehaya. This practical guide delves into the core of token marketing, an essential strategy in the Web3 age.

Condensed Marketing Knowledge for the Web3 Era
The book covers vital aspects for successfully executing token marketing, such as token design, ecosystem building, and community activation, with illustrations drawn from recent domestic and international case studies. It's a must-have resource for marketers, entrepreneurs, and project managers involved with NFTs and DAOs.

Previous Titles in the Series Sold Out Immediately
This series introduces a unique blend of reading and collecting, as each book is packaged with CNP trading cards. Previous releases "Work Like a Jazz Musician" and "New Community Marketing" topped the Amazon Best Sellers list upon their release and sold out in just three days, generating significant buzz.

Special Bonus: Limited Edition CNP Trading Cards Included
The first 3,000 copies will include an exclusive CNP trading card not available anywhere else. This adds significant collector's value and raises anticipation for community utilization and future developments.

Book Content Overview

Introduction

Chapter 1: Basic Knowledge of Web3 and Tokens

• - What is Web3? — The Next Wave of the Internet
• - What are Tokens? — Differences between Tokens and 'Points'
• - New Values Brought by Tokens — Enabling Digital Ownership
• - Understanding Tokens through Familiar Examples — Comparisons with Game Items and Miles

Chapter 2: What is Token Marketing? — A New Era of Marketing Strategy

• - What is Token Marketing? — A New Strategy for Co-creation
• - Differences from Traditional Marketing — Exploring the SNS Era
• - Strengths Unique to Tokens — Easy to Capture and Maintain Attention
• - Which Businesses are Suitable? — Utilization Areas and Basic Mechanisms

Chapter 3: Branding Strategies Transformed by Tokens — Creating Participatory Brands

• - Why 'Participatory Brands' Now?
• - Mechanisms by Which Tokens Accelerate Participation
• - Transforming Fans into Partners — Changing Relationships Between Companies and Customers
• - Achieving Co-creation and Sharing Value — Marketing 7.0
• - Tips for Building 'Participatory Brands'

Chapter 4: Community and Co-creation with Fans

• - Engagement Created by Tokens — The Era of Community as the Main Character
• - The Importance of Governance and DAO Approaches
• - Challenges of Bringing Out Co-creative Culture
• - Examples of Co-creation Communities — Insights from the Ninja DAO

Chapter 5: Case Study 1 — Success of 'Participatory Brands' in CryptoNinja and CNP

Chapter 6: Case Study 2 — Diversifying Token Utilization

Chapter 7: Implementing Token Marketing — From Strategy to Community Operation

Chapter 8: How to Navigate Token Prices — Responding to Holders and Markets

Final Chapter: A New Horizon for Marketing — Empowering Learning to Step Forward

In this final chapter, the author reflects on the global trends and Japan's current position, encouraging marketers to embrace challenges in the unknown realms of token marketing.

About the Author
ikehaya, born in 1986, started as a blogger and YouTuber before launching the character brand 'CryptoNinja' in 2021. He has authored multiple noteworthy works, including "Writing Skills as a Weapon" and "Are You Still Wasting Away in Tokyo?".

Book Information

• - Title: Textbook of Token Marketing — A New Business Strategy that Turns Customers into Partners
• - Author: ikehaya
• - Release Date: July 14, 2025
• - Published by: Jiji Press
• - Format: 288 pages, paperback, with one CNP trading card included
• - ISBN: 978-4-7887-2008-4
• - Price: 2,200 yen (tax included)

More Details Here