#Japan #anniversary #Kyoto #Kinrei #Frozen Noodles

Kinrei Corporation Celebrates 50 Years of Excellence in Frozen Noodles

Kinrei Corporation, established in 1974, is set to celebrate its 50th anniversary in 2024. Headquartered in Fushimi, Kyoto, the company is renowned for its frozen noodles, including a range of udon and ramen options designed to bring the taste of specialty shops right to your home. This milestone is not just a celebration but a heartfelt acknowledgment of the continued support from its customers and stakeholders.

A Special Commemorative Year

To mark this significant anniversary, Kinrei has launched a dedicated website, "KINREI 50th ANNIVERSARY: What is Kinrei's Deliciousness?" This platform explores the rich history of Kinrei's journey in the frozen food industry, showcasing the commitment to delivering authentic flavors. The site will feature a section titled "Discovering the Deliciousness" that delves into Kinrei's philosophy on food manufacturing, sharing 50 individual stories about its products.

In addition to the website, a campaign named "50th Anniversary Grand Thank You Festival" will be introduced. This initiative expresses gratitude towards customers by offering a selection of digital gifts valued at 500 yen for 10,000 participants, along with 2,000 sets of the special nabe-yaki udon and original merchandise for 300 lucky winners. This celebration of gratitude not only honors loyal customers but also brings them closer to the brand.

Innovations in the Product Line

As part of the anniversary celebrations, Kinrei is set to release a new line of products from its popular "No Water Needed" series, themed around the idea of delivering extraordinary taste. With a focus on higher quality and rich flavors, these innovations aim to enhance the dining experience at home, making it more convenient for customers while maintaining high standards for frozen noodles.

Commitment to Quality and Flavor

Kinrei's president, Masahiko Shirakata, remarked on the company's unwavering dedication since its inception. The brand has consistently focused on providing the taste of specialized noodle dishes through its frozen offerings. Through its commitment to quality, Kinrei has thrived even amidst the challenges of a rapidly changing market.

"Since 1974, Kinrei has been committed to bringing the taste of specialty shops into homes through frozen noodles. We are grateful to reach this milestone, and we thank all our customers and partners for their support," Shirakata stated. He emphasized the importance of maintaining the mission of sharing happiness through delicious food and committed to continuing to innovate in food production going forward.

The company aims to build a richer food future together with its customers as they embark on this new chapter following their 50-year journey.

Looking to the Future

Kinrei's anniversary website and various initiatives demonstrate an effort not only to celebrate the past but also to pave the way for the future. Through customer-focused campaigns and innovative product launches, Kinrei is poised to deepen its connection with consumers and reinforce the quality and convenience of its frozen noodle offerings.

With the prospects of new products and engaging experiences, Kinrei is excited to welcome customers to a delicious future in dining. The company looks forward to continued support from patrons in the years ahead.

Company Overview

Company Name: Kinrei Corporation (Japanese Name: 株式会社キンレイ)
Founded: December 1974, Osaka
President: Masahiko Shirakata
Headquarters: 247 Minamihama-cho, Fushimi-ku, Kyoto City
Capital: 400 million yen
Major Shareholder: Gekkeikan Sake Company
Employees: 146 (excluding temporary workers, as of the end of 2024)
Revenue: 17.2 billion yen (as of 2024)
Primary Business: Manufacturing and sales of frozen foods.