Limited Edition Suica Penguin Label for From AQUA Natural Water Launching Soon

From AQUA's New Limited Edition Suica Penguin Label

Introduction
The anticipation is building as JR East’s Water Business Company unveils a delightful addition to their water lineup. The iconic From AQUA Tanigawa Mountain Natural Water is set to launch a limited edition Suica Penguin label on June 9, 2026. This initiative is part of the ongoing 'Penguin Years' campaign, dedicated to celebrating the beloved Suica Penguin character.

Product Details
The special label will feature three unique designs, randomly available in vending machines across JR East stations. Packaged in a convenient 550ml PET bottle, this refreshing natural water is priced affordably at 120 yen including tax.

- Product Name: From AQUA Tanigawa Mountain Natural Water Suica Penguin Label
- Container: PET Bottle
- Volume: 550ml
- Price: 120 yen (tax included)

Purchase Locations
1. Acure Vending Machines: Available at select stations within the JR East network, this limited-edition item will only appear in certain vending machines, adding an element of surprise to your purchase. The vending machines will randomly dispense one of the three label designs.
2. Online Stores: Fans can also purchase the product via the Acure official online store and the JRE MALL Acure Drink Shop. The exact launch date for online sales will be announced on the Acure official website. Note that when buying by the case, the labels will be randomly included, not necessarily in equal numbers.

Expansion and Promotion Plans
Starting in July, select vending machines featuring a Suica Penguin wrap design will be gradually introduced primarily in the Tokyo metropolitan area, further bringing this campaign to life.

The 'Penguin Years' Campaign

As JR East prepares for the Suica Penguin's departure at the end of the 2026 fiscal year, the 'Penguin Years' campaign serves as a heartfelt tribute to this cherished character. Launched in March, the campaign offers customers a chance to reflect on their experiences with the Suica Penguin through a dedicated website, featuring events, merchandise, and nostalgic content highlighting the penguin’s long history.

- Special Website: Penguin Years Campaign

Developer’s Reflection

Since its debut in 2001, the Suica Penguin has captured the hearts of many. In anticipation of its transition in March 2027, we, at Acure, wish to express gratitude for the years of support and provide an opportunity for everyone to reminisce with the Suica Penguin. The limited edition 'From AQUA Suica Penguin Label' is crafted with this sentiment in mind. We hope that this product rekindles wonderful memories from your journey, accompanied by the Suica Penguin’s charm.

About From AQUA

From AQUA is dedicated to delivering hydration and comfort through its mineral water. Offering two signature products, Tanigawa Mountain Natural Water and Shirakami Mountain Natural Water, both feature a unique “non-drop cap” design, ensuring you can enjoy your water on the go without worries.