#Japan #Generative AI #Tokyo #ChatGPT #Cross Marketing

Understanding Generative AI Usage in Japan

A recent survey conducted by Cross Marketing Corporation, headquartered in Shinjuku, Tokyo, has provided intriguing insights into the utilization of generative AI across different demographics in Japan. The study, conducted in October 2025, focused on 3,000 individuals aged between 20 and 79 across the nation. With the introduction of ChatGPT in November 2022, generative AI has rapidly penetrated both business and personal spheres, prompting this investigation into its usage patterns, especially among the youth.

Generative AI Utilization Rates

According to the findings, 28% of respondents reported using generative AI at least once a month. Notably, this figure is significantly higher among younger individuals, particularly those in their twenties, where the usage rate reaches an impressive 41%. The study indicates that many first-time users are adopting these tools recently, with 73% having utilized AI for the first time within the past year. The most popular generative AI tools include ChatGPT (27%), Gemini (14%), and Copilot (9%), showcasing a clear preference for certain applications over others.

Primary Functions and Contexts of Usage

The survey categorized the reasons for using generative AI. Approximately 51% of users reported utilizing these tools primarily for personal or hobby-related tasks, while 38% indicated usage for work or business purposes. In professional settings, the top reasons for using generative AI were:

• - Information gathering and research,
• - Writing and editing texts,
• - Summarizing and translating documents.

Conversely, in personal contexts, users frequently engaged AI for activities such as casual conversation and seeking advice, indicating a trend where AI is also viewed as a companion. Overall, many respondents expressed positive sentiments towards generative AI, with comments suggesting it has led to reduced work hours and increased opportunities for learning new skills.

Parental Perspectives on Generative AI for Children

When it comes to the usage of generative AI by children, particularly those living with respondents, opinions are mixed. About 52% of parents expressed a willingness to allow their children to use AI, either actively encouraging its use or permitting it under certain conditions. Nevertheless, there remains a concern, with 21% of parents advocating against its use, primarily worried about risks such as overly relying on AI for homework and potential privacy issues.

Expectations for the Future of Generative AI

Looking ahead, survey participants expressed a desire for generative AI to evolve in specific ways. Approximately 30% of respondents voiced interest in features such as real-time translation and assistance with tedious tasks like contract handling. These insights reflect a broader expectation that generative AI will enhance its capabilities to serve societal needs better.

Study Details

This survey represents a comprehensive analysis of current trends in AI usage, providing valuable insights for marketers, technology developers, and policymakers. The research was conducted using internet methods over two days, with a sample that reflects the national demographic composition. The findings will not only help understand current AI trends but also anticipate future interactions as technology continues to develop.

About Cross Marketing Corporation

Cross Marketing Corporation has been a key player in the marketing research field, offering consulting services and strategic analyses for various businesses since its establishment in April 2003. Their commitment to delivering insightful research plays a significant role in shaping industry practices and consumer understanding.

For further inquiries or details regarding this study, please contact the marketing department at Cross Marketing Corporation.