#Japan #Tokyo #Roblox #Beams #WAKA

A New Era of Gaming: WAKA and BEAMS Join Forces on Roblox

In an exciting development for the gaming and fashion industries, WAKA Co., Ltd., a company dedicated to bridging Japanese brands with the enthusiasm of Gen Z and Alpha generations, has partnered with BEAMS, an iconic fashion retailer. They are set to launch an original game titled 'Collect Clothes from Mannequins' on the popular online platform, Roblox, on August 7, 2026. This collaboration marks BEAMS' first venture into the world of original gaming, aiming to connect their rich heritage in fashion with the vibrant and interactive landscape of online gaming.

What is 'Collect Clothes from Mannequins'?

The game 'Collect Clothes from Mannequins' is an innovative project created by BEAMS in light of its 50th anniversary. Since its inception in 1976, BEAMS has been at the forefront of cultural trends, blending fashion with various lifestyle elements. In this game, players will explore a vibrant world filled with fashion items, gathering them while interacting with others, thus naturally immersing themselves in the BEAMS culture.

This initiative is a response to the pressing question: How can fashion brands effectively engage with the younger generations? WAKA believes that enabling players to experience the essence of BEAMS through play is key to building these new connections. By designing collection-based gameplay, players will unconsciously develop an affinity for BEAMS while having fun and accumulating unique fashion items.

Unique Gameplay Experience

Set in the colorful backdrop of BEAMS’ universe, players will not only collect various fashionable items but also compete with others in a fun, dynamic environment. One standout feature is the game’s mechanics, which allow players to snatch items from one another, adding an exciting layer of competition.

Key Features of the Game:

1. Original Locations and Buildings: Immerse yourself in uniquely designed environments that reflect the playful spirit of BEAMS.
2. Fast-Paced Interaction: Experience the thrill of racing against other players to collect exclusive items, leveraging the interactive nature of Roblox.
3. Collection-Based Gameplay: Enjoy the core excitement of discovering, collecting, and mixing different clothing styles, designed to engage players deep into the BEAMS narrative.

Game Overview

• - Game Title: Collect Clothes from Mannequins (STEAL THE CLOTHES)
• - Game URL: Roblox Game Link
• - Release Date: August 7, 2026, at 11 AM
• - Platform: Roblox
• - Compatible Devices: Play the game on PC, iOS, Android, PlayStation, Xbox, and Meta Quest, among others (Roblox-compatible devices).

Accessing the Game

Players can enjoy this game for free across various devices that support Roblox (note that some in-game purchases may apply). To start playing, simply download the free Roblox app, create an account, and search for 'Collect Clothes from Mannequins' or 'STEAL THE CLOTHES'. The game can also be accessed through specialized URLs shared by BEAMS on their official website and social media.

About BEAMS

Celebrating 50 years in 2026, BEAMS has evolved from a single shop in Harajuku to an influential player in retail, presenting diverse global lifestyles through fashion, home goods, art, and more. They have consistently led the way in the retail landscape, notably through collaborative projects that generate fresh value and creativity across various fields. With around 175 stores in Japan and Asia, BEAMS creates a community-driven culture celebrating both products and experiences.

For more information, visit: BEAMS Company Info

About WAKA

WAKA, established in January 2023, is dedicated to transforming enthusiasm into new value. They specialize in creating engaging content on Roblox to connect brands with the younger audience. Collaborating with major corporations and government entities, they offer innovative marketing solutions and have successfully launched multiple titles on Roblox.

To learn more, visit: WAKA Studio