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Discover the Delights of Fukushima at the 'Fukushima Pride Fair'

In a celebration of local flavors, Seven-Eleven Japan is thrilled to announce the launch of its 'Fukushima Pride Fair', running from July 14 to July 27, 2023. This initiative supports the local agriculture and promotes the pride of Fukushima, showcasing the best regional products across its convenience stores, especially in the Fukushima prefecture. This year marks the fourth iteration of this beloved event, which aims to highlight the abundance of quality agricultural goods and the cultural significance of local cuisine.

What is 'Fukushima Pride'?

'Fukushima Pride' is an initiative designed to promote the agricultural products, regional specialties, and tourism services of Fukushima both within and outside the prefecture. The program encourages the appreciation of local pride and celebrates the rich culinary traditions that Fukushima has to offer. As part of this year's fair, Seven-Eleven collaborated with popular local television program 'Goji Tere Chu!' to develop unique products that further enhance the event's appeal. Additionally, this year's fair coincides with a special promotion in partnership with York Benimaru, a local supermarket chain, highlighting a comprehensive community effort to showcase what makes Fukushima special.

A Taste of Fukushima: Featured Products

The fair features an impressive line-up of eight distinct products, each crafted using high-quality local ingredients, providing consumers with an opportunity to experience the authentic tastes of Fukushima. Here’s a sneak peek at some of the offerings:

1. Squid and Carrot Rice Ball

Price: ¥158 (tax included ¥170.64)
Release Date: Starting July 14
Available Region: Tohoku region (6 prefectures)
Enjoy this traditional local favorite made with squid and carrots, prepared as a convenient rice ball with a delicious marinade that perfectly flavors the rice, creating a harmonious taste.

2. Sauce Katsu Rice Ball

Price: ¥268 (tax included ¥289.44)
Release Date: Starting July 14
Available Region: Parts of Fukushima, Yamagata, and Miyagi
Experience the beloved 'Sauce Katsu Don' as a rice ball, featuring a rich and sweet sauce drenching the pork cutlet, perfect for those on the go.

3. Cold Shirakawa Ramen with Wontons

Price: ¥570 (tax included ¥615.60)
Release Date: Starting July 14
Available Region: Parts of Fukushima, Yamagata, and Miyagi
A refreshing take on one of Fukushima's top ramen styles, this cold dish uses chewy curly noodles and a light chicken broth, making it perfect for summer.

4. Caprese-style Cold Pasta with Sweet Ruby Tomatoes

Price: ¥550 (tax included ¥594)
Release Date: Starting July 14
Available Region: Parts of Fukushima, Yamagata, and Miyagi
A light and refreshing cold pasta featuring sweet ruby tomatoes from Minamisoma, enhanced with local tomato puree for a rich flavor experience.

5. Salad with Chinese Jellyfish and Cucumbers

Price: ¥298 (tax included ¥321.84)
Release Date: Starting July 14
Available Region: Tohoku region (6 prefectures)
Enjoy the crunchy texture of Fukushima cucumbers paired with jellyfish in a tangy dressing that highlights local flavors.

6. Tuna Rice Style Salad with Barley

Price: ¥238 (tax included ¥257.04)
Release Date: Starting July 14
Available Region: Tohoku region (6 prefectures)
Inspired by the popular school lunch dish, this salad incorporates barley and tuna, delivering a refreshing and light meal option.

7. Peach Roll Cake with 'Akatsuki' Peaches

Price: ¥260 (tax included ¥280.80)
Release Date: Starting July 14
Available Region: Tohoku region (6 prefectures)
Sink your teeth into this beautiful roll cake made with 'Akatsuki' peaches, featuring a delightful peach cream and sauce combination.

8. Double Peach Cream Puffs with 'Akatsuki'

Price: ¥220 (tax included ¥237.60)
Release Date: Starting July 14
Available Region: Tohoku region (6 prefectures)
These cream puffs utilize 'Akatsuki' peaches combined with yogurt cream and a light peach sauce, perfect for a summer treat.

About 'Goji Tere Chu!'

'Goji Tere Chu!' is a widely popular variety show aired by Fukushima Central Television (FCT) from Mondays to Fridays, showcasing local news, lifestyle information, and the charm of Fukushima through an engaging, community-focused format. For more information, visit their official website: FCT Goji.

A Commitment to Local and Sustainable Practices

Through its ongoing support of local farmers and artisans, the 'Fukushima Pride Fair' exemplifies a dedication to promoting regional specialties and contributes to increasing awareness of Fukushima's rich history, environment, and culinary culture. This year, Seven-Eleven aims to encourage a love for local products while inviting many to discover the unique flavors of Fukushima.

Join us for the 'Fukushima Pride Fair' and relish in these exceptional new offerings that celebrate the essence of Fukushima's culinary landscape!

Note: Prices may vary by store and product availability is subject to change. Check the official website for the latest updates.