Silk Unveils Revolutionary High-Protein Plant-Based Milk for Health Enthusiasts
Silk, the leading brand in plant-based beverages, has officially launched Silk Protein, a groundbreaking plant-based milk that contains 13 grams of complete protein per serving—the highest among refrigerated plant-based drinks available today. Recognizing an increasing consumer shift towards healthier nutritional options, Silk aims to fill a critical gap in the protein drink market.
With a remarkable profile, Silk Protein not only delivers a substantial protein boost but does so with 50% less sugar compared to traditional dairy milk. This new beverage also provides essential nutrients, including all nine essential amino acids, making it a complete protein source. Each serving also contains three grams of fiber, calcium, and vitamin D, while being free from artificial sweeteners and only clocking in at 130 calories.
The timing of Silk's launch is particularly strategic, coinciding with the New Year's resolutions that highlight health and wellness goals. A survey reveals that nearly 79% of individuals aim to prioritize their health at the onset of the year, with 71% of Americans looking to increase their protein intake. Despite these aims, plant-based protein sources currently account for just a third of the protein consumed in American diets. This situation presents an opportunity for Silk to cater to consumers searching for convenient, nutritious, and delicious alternatives to animal-based protein sources.
Kallie Goodwin, Danone U.S. Senior Vice President of Plant-Based Beverages, expressed, "With the launch of Silk Protein, we are committed to addressing the growing demand for high-protein, plant-based options that are both delicious and nutritious. The time has come to make protein-rich plant-based choices accessible and appealing to more consumers than ever."
Each serving of Silk Protein is not only rich in taste but also functional for various dietary needs. It can seamlessly blend into breakfast smoothies, add richness to coffee—perfectly dubbed as #proffee—and can be enjoyed straight from the glass, providing a versatile option for a multitude of health-conscious consumers.
Available in two delicious flavors—Silk Protein Original and Silk Protein Chocolate—this innovation stands out in the dairy aisle, boasting a unique combination of taste and health benefits. The product rolls out on shelves nationwide this month in 48 oz multi-serve bottles, retailing at an affordable price of $5.99. Consumers can easily locate Silk Protein in stores using the Silk store locator and can stay updated on new products by following Silk on social media platforms.
The belief at Silk is simple yet profound: plant-based nutrition can be delicious and accessible. With roots dating back to 1977 in Boulder, Colorado, Silk has built a reputation for offering quality plant-based dairy alternatives that cater to diverse dietary preferences. The introduction of Silk Protein is just one of many innovative solutions aimed to enhance the plant-based beverage landscape.
As demand for healthy lifestyle products continues to grow, Danone U.S. remains committed to providing consumers with the best choices. Beyond Silk Protein, the company supports a wide range of brands, ensuring that their products not only meet nutritional needs but also contribute to a more sustainable food ecosystem. This launch is just the latest step in Danone U.S.'s ongoing dedication to lead within the plant-based sector and to foster a better health narrative for Americans every day.
For anyone seeking a nutritious, protein-packed milk alternative, Silk Protein stands ready to satisfy those needs, marking an important milestone in the evolution of plant-based beverages.
With a remarkable profile, Silk Protein not only delivers a substantial protein boost but does so with 50% less sugar compared to traditional dairy milk. This new beverage also provides essential nutrients, including all nine essential amino acids, making it a complete protein source. Each serving also contains three grams of fiber, calcium, and vitamin D, while being free from artificial sweeteners and only clocking in at 130 calories.
The timing of Silk's launch is particularly strategic, coinciding with the New Year's resolutions that highlight health and wellness goals. A survey reveals that nearly 79% of individuals aim to prioritize their health at the onset of the year, with 71% of Americans looking to increase their protein intake. Despite these aims, plant-based protein sources currently account for just a third of the protein consumed in American diets. This situation presents an opportunity for Silk to cater to consumers searching for convenient, nutritious, and delicious alternatives to animal-based protein sources.
Kallie Goodwin, Danone U.S. Senior Vice President of Plant-Based Beverages, expressed, "With the launch of Silk Protein, we are committed to addressing the growing demand for high-protein, plant-based options that are both delicious and nutritious. The time has come to make protein-rich plant-based choices accessible and appealing to more consumers than ever."
Each serving of Silk Protein is not only rich in taste but also functional for various dietary needs. It can seamlessly blend into breakfast smoothies, add richness to coffee—perfectly dubbed as #proffee—and can be enjoyed straight from the glass, providing a versatile option for a multitude of health-conscious consumers.
Available in two delicious flavors—Silk Protein Original and Silk Protein Chocolate—this innovation stands out in the dairy aisle, boasting a unique combination of taste and health benefits. The product rolls out on shelves nationwide this month in 48 oz multi-serve bottles, retailing at an affordable price of $5.99. Consumers can easily locate Silk Protein in stores using the Silk store locator and can stay updated on new products by following Silk on social media platforms.
The belief at Silk is simple yet profound: plant-based nutrition can be delicious and accessible. With roots dating back to 1977 in Boulder, Colorado, Silk has built a reputation for offering quality plant-based dairy alternatives that cater to diverse dietary preferences. The introduction of Silk Protein is just one of many innovative solutions aimed to enhance the plant-based beverage landscape.
As demand for healthy lifestyle products continues to grow, Danone U.S. remains committed to providing consumers with the best choices. Beyond Silk Protein, the company supports a wide range of brands, ensuring that their products not only meet nutritional needs but also contribute to a more sustainable food ecosystem. This launch is just the latest step in Danone U.S.'s ongoing dedication to lead within the plant-based sector and to foster a better health narrative for Americans every day.
For anyone seeking a nutritious, protein-packed milk alternative, Silk Protein stands ready to satisfy those needs, marking an important milestone in the evolution of plant-based beverages.
Topics Consumer Products & Retail）
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