Chery Unveils the New TIGGO 9: A Luxurious Commitment to Safety and Technology

On December 19, 2024, Chery proudly launched its flagship model, the TIGGO 9, in a simultaneous event held in the UAE and Kuwait. The occasion was graced by dignitaries including Ms. Ou Boqian, the Consul General of the Chinese Consulate in Dubai, and Mr. Wang Xiaojia, Commercial Counsellor. This moment marks a significant milestone in Chery's expansion strategy, especially in the Middle East region.

The launch was an impressive affair, highlighted by iconic landmarks such as the Kuwait Tower and the Burj Khalifa illuminating the night sky, representing Chery's aspirations on the global stage. Tim Zhang, General Manager of the Middle East region at Chery International, highlighted the company's strategic roadmap for penetrating the UAE and Gulf Cooperation Council (GCC) markets.

The TIGGO 9 is designed to emphasize safety without compromising on luxury. Following the principle that "Safety is Luxury," the vehicle achieves an impressive five-star global safety rating and is equipped with advanced L2+ Advanced Driver Assistance Systems (ADAS). This focus on safety reassures drivers and passengers, setting a new standard in the SUV segment.

Aesthetically, the TIGGO 9 showcases a cutting-edge design, crafted with bionic principles that emphasize both strength and visual appeal. The vehicle’s body design adheres to the golden ratio, achieving remarkable visual harmony while asserting its presence on the road. Inside, the cabin is designed for comfort and luxury, featuring an expansive layout that comes equipped with notable amenities such as a ten-point massage system, one-touch recline function, and a state-of-the-art Sony audio system.

Technologically, the SUV caters to the demands of modern drivers with features like Automatic Parking Assist (APA) and a large high-definition display, underpinned by high-performance chips. This combination not only enhances the driving experience but also elevates the technological luxury associated with owning a TIGGO 9.

Performance wise, Chery has not held back. The hybrid variant boasts a powerful 1.5T engine complemented by a three-speed Dedicated Hybrid Transmission (DHT), achieving thermal efficiency rates as high as 44.5%. For those seeking a traditional fuel-powered experience, the ICE variant is equipped with a 2.0TGDI engine paired with an 8AT transmission, showcasing exceptional capabilities on various terrains. This versatility is crucial in the diverse climatic conditions of the Middle East.

As Chery’s latest offering in their global product portfolio, the TIGGO 9 embodies a comprehensive understanding of consumer demands within the Middle Eastern market. The vehicle is not just a means of transportation; it signifies the blend of safety, luxury, and advanced technology that modern consumers expect. Chery's innovative approach positions it as a formidable player in the competitive SUV market, satisfying the growing appetite for luxurious yet affordable vehicles in this region.

In conclusion, the TIGGO 9's global debut represents not only a leap for Chery but also a promise for consumers seeking a blend of luxury, safety, and cutting-edge technology in their automotive purchases.