ETHZilla Appoints John Kristoff as New SVP of Communications and Investor Relations
ETHZilla Welcomes John Kristoff as SVP, Corporate Communications and Investor Relations
On October 16, 2025, ETHZilla Corporation (Nasdaq: ETHZ) officially announced the appointment of John D. Kristoff as its new Senior Vice President for Corporate Communications and Investor Relations. This significant appointment aims to bolster the company's strategies for communication and investor engagement while further establishing its status as a leader in the intersection of traditional and decentralized finance.
ETHZilla, a pioneering technology firm, has emerged as a key player in the decentralized finance (DeFi) sector, linking conventional financial frameworks with innovative blockchain solutions. In his new role, Kristoff will directly report to Chairman and CEO McAndrew Rudisill, where he will lead initiatives that enhance the company's narrative, strengthen media relationships, and deepen engagement with investors. The creation of this position underlines ETHZilla's commitment to maintaining a robust connection with stakeholders and elevating its public image in a rapidly evolving industry.
Chairman Rudisill expressed confidence in Kristoff's capabilities, stating, "John is a highly accomplished executive with more than three decades of experience in investor relations, strategic communications, and corporate transformation within the fintech sector. His extensive industry knowledge, combined with a proven history of successfully repositioning brands, makes him a valuable addition to our leadership team." Kristoff's contributions are eagerly anticipated as ETHZilla continues on its path of growth and innovation.
Before joining ETHZilla, Kristoff held the role of Vice President of Investor Relations at EXL Service, where he notably contributed to the company’s strategic positioning as a frontrunner in data and AI services for the insurance, banking, and payments sectors. His impressive career also includes senior communications and investor relations roles at Adtalem Global Education, in addition to a lengthy tenure at Diebold Nixdorf. During his more than 25 years at Diebold Nixdorf, which is recognized as one of the top ten global fintech leaders, Kristoff gained diverse leadership experiences culminating in the role of Chief Marketing and Communications Officer. In this position, he significantly contributed to the corporate strategy, M&A initiatives, and brand transformation essential for the company’s growth.
Kristoff's educational background is equally commendable; he holds a bachelor's degree in Public Relations from Kent State University and an MBA from Ashland University, further emphasizing his expertise in communications and business management.
About ETHZilla Corporation
ETHZilla Corporation distinguishes itself as a leader in the decentralized finance industry. The company is dedicated to connecting financial institutions, businesses, and organizations globally by facilitating secure blockchain transactions through Ethereum network protocol implementations. With innovative solutions that enhance Ethereum network integrity and security, ETHZilla generates recurring revenue through various DeFi protocols. The organization recognizes its unique ability to transition traditional assets onto the blockchain via tokenization, thereby expanding accessibility and efficiency in financial transactions. Furthermore, ETHZilla is on a mission to provide comprehensive tokenization solutions, DeFi protocol integration, blockchain analytics, and traditional-to-digital asset conversion gateways to enrich the DeFi ecosystem.
Kristoff's leadership is poised to make a substantial impact on the ongoing endeavors and initiatives of ETHZilla as it seeks to innovate and lead in the DeFi market. In this dynamic environment, strong communication is vital, and Kristoff's extensive background is expected to play a key role in shaping ETHZilla's future.
For media and investor inquiries, John Kristoff can be contacted directly via email at [email protected].