Life is Good Collaborates with S.W.SMILEY® for a Capsule Collection to Boost Optimism

Boston, October 6, 2025 - In an exciting announcement, Life is Good, a brand celebrated for fostering a positive lifestyle, has partnered with S.W.SMILEY®, a contemporary lifestyle brand catering to young adults, to launch a special capsule collection. This collaboration combines the essence of optimism with self-expression through a unique line of apparel featuring uplifting designs and messages.

The capsule collection encompasses a variety of styles, including crusher tees, boxy tees, and hats, ensuring that everyone can find a piece that resonates with their personal expression. The incorporation of bold graphics and motivational slogans encourages wearers not only to dress in a way that reflects their beliefs but also to unite under a common message of positivity.

A Meeting of Minds
Linne Kimball, Vice President of Strategic Partnerships at Life is Good, expressed her enthusiasm about the collaboration: "This partnership came together seamlessly. The shared goal between our brands is to amplify optimism and highlight the idea that positive energy can have a transformative impact."
Ross Wilson, Chief Product Officer for The Smiley Company, echoed this sentiment, stating, "S.W.SMILEY stands for authentic self-expression. This partnership showcases how two brands devoted to genuine positivity can come together to promote individuality and empowerment through fashion."

A portion of the earnings from this partnership will benefit The Playmaker Project, an initiative that supports early childhood professionals in delivering trauma-informed care and resources to children in need. By donating more than 10% of their net profits annually, Life is Good aims to make a lasting impact on a growing community of over 25,000 professionals who collectively reach over one million children every year.

Exclusive Offerings
The initial drop of this capsule collection will feature three limited-edition, digital-exclusive styles, with only 100 units available for each design, purchasable for a brief window from October 1 to October 3, 2025. Following this, the collection will offer a rotating assortment of trendy, limited-run tees along with timeless styles that will remain available until the next launch.

If you’re keen to explore the entire capsule collection and to understand more about the aspirations behind this alliance, visit lifeisgood.com/swsmiley.

About Life is Good
Life is Good is rooted in the belief that optimism can be a way of life. With a mission to spread positivity through goods that feature inspiring art and messages, this brand not only drives consumer engagement but also gives back to the community. They support The Life is Good Playmaker Project, helping to heal children through optimism.

To learn more, catch up with Life is Good through social media platforms like Instagram, TikTok, Facebook, X, and LinkedIn or by visiting local stores or LifeisGood.com.

About S.W.SMILEY®
S.W.SMILEY, inspired by underground streetwear culture, embraces bold attitude and style. The brand champions the spirit of self-expression and encourages individuality through its eclectic designs. Partnering with S.W.SMILEY reflects an alignment with modern attitudes towards fashion and authenticity, making it a compelling choice for young adults.

About The Smiley Company
Renowned as a leader in global licensing, The Smiley Company promotes happiness and positivity through a vast range of products and collaborations.

Join Life is Good and S.W.SMILEY in celebrating a lifestyle that not only looks good but feels good.