Marc Mascara Returns to Keypoint Intelligence to Lead Labels & Packaging Sector Growth

Marc Mascara Returns to Keypoint Intelligence



Keypoint Intelligence has made a significant announcement that brings experienced industry veteran Marc Mascara back into their fold to lead the thriving Labels & Packaging (L&P) practice. This strategic move, aimed at enhancing their leadership within this essential market segment, reflects the company's commitment to growth and innovation.

In his new role as Principal Analyst, Mascara will collaborate closely with Jeff Wettersten, the Vice President of L&P, as they navigate the expanding landscape of the labels and packaging industry. Mascara’s previous tenure at Keypoint Intelligence was notable for his contributions to the development of their Color Digital Labels & Packaging service, showcasing his deep understanding of production printing and packaging sectors.

Charles Lissenburg, the Director of European Sales and Production Services at Keypoint Intelligence, expressed enthusiasm over Mascara’s return, stating, “We are thrilled to welcome Marc back. His experience, industry insights, and strategic perspective will be invaluable as we continue to build momentum in the Labels & Packaging space.” Mascara’s depth of knowledge and experience in the field positions him as an indispensable asset as Keypoint Intelligence seeks to deliver innovative solutions to its clients.

Before returning to Keypoint Intelligence, Mascara accrued an impressive resume including senior leadership positions at major players such as Canon, Eastman Kodak, EFI, and Creo/Scitex. In these roles, he spearheaded growth and product innovation across various sectors of the production printing market, demonstrating his capability to drive success in complex environments. His robust network of industry relationships further amplifies his contribution to the team.

Expressing his excitement about his return, Mascara pointed out, “Labels & Packaging is one of the most dynamic and rapidly evolving sectors in print. I look forward to working with Jeff and the broader team to explore new opportunities and deliver greater value to our clients.” His enthusiasm is indicative of the promising direction Keypoint Intelligence aims to pursue in the L&P domain.

Mascara’s leadership is anticipated to strengthen Keypoint Intelligence's analytical and consulting offerings within the Labels & Packaging sector. His re-integration into the team heralds a new chapter focused on delivering advanced market insights, competitive benchmarks, and technology evaluations to empower industry professionals in making informed, data-driven decisions.

As the market continues to grow, businesses are increasingly reliant on insightful analytics and strategic partnerships to navigate challenges and seize opportunities. Keypoint Intelligence is committed to being at the forefront of these developments while providing unparalleled service to its clients.

To find out how Keypoint Intelligence’s Labels & Packaging service can align with your strategic goals, you can reach out directly or visit their website for more information.

About Keypoint Intelligence


Since its inception over 60 years ago, Keypoint Intelligence has been a cornerstone for clients in the digital imaging industry, offering independent hands-on testing, extensive laboratory data, and market research essential for driving product and sales success. Recognized as the most trusted resource in the field, Keypoint Intelligence prides itself on providing unbiased information, thorough analysis, and a range of awards thanks to decades of experienced analysts.

Topics Business Technology)

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