CRMLS and Lundy, Inc.: A New Era of Efficiency with Navigator
In a significant development for the real estate sector, the California Regional Multiple Listing Service (CRMLS), recognized as the nation's leading MLS, has unveiled its latest innovation—Navigator, an artificial intelligence-powered support tool developed in collaboration with Lundy, Inc. This initiative, which aims for a comprehensive internal rollout, underscores CRMLS's commitment to advancing operational efficiency and enhancing knowledge sharing across its departments.
The journey of CRMLS and Lundy began with the introduction of the Finding Homes platform, which paved the way for this strategic partnership. With the inception of Navigator, CRMLS is poised to transform its internal workings, marking a pivotal step towards modernizing how its departments operate.
What is Navigator?
Unlike conventional support tools, Navigator is tailor-made for multiple listing services and real estate associations. It focuses on internal organizational needs, providing a robust framework designed to optimize workflow and enhance productivity. By implementing Navigator, CRMLS not only bolsters its reputation as an innovative leader within the industry but also aligns with a broader movement towards intelligent support systems.
The deployment of Navigator within CRMLS is designed to cater specifically to the diverse needs of its various departments:
- - Compliance Staff: Navigator enables compliance teams to quickly access pertinent sections of rulebooks and fine schedules, ensuring uniformity and expedience in addressing violations.
- - Customer Support Teams: The tool facilitates rapid access to answers for frequently asked questions, internal protocols for managing support tickets, and established workflows for escalation of issues.
- - Membership Staff: With Navigator, membership team members can swiftly retrieve onboarding processes, organizational policies, and procedures for delivering support.
- - Training and Education Groups: Trainers can employ Navigator as a live reference during training sessions and to simulate practical support scenarios that staff may encounter.
- - Marketing and Communications Teams: The tool allows marketing teams to quickly pinpoint approved messaging, brand assets, and campaign guidelines, improving alignment across promotional efforts.
This focus on internal support maximizes Navigator's capabilities, ensuring CRMLS staff can efficiently tap into critical institutional knowledge, maintain consistent communication across various offices, and significantly reduce time spent searching for essential information.
The Partnership with Lundy, Inc.
Lundy, Inc. remains engaged in providing support for training and change management as Navigator rolls out across CRMLS. This partnership emphasizes the importance of fully preparing each team to maximize Navigator's potential.
Art Carter, CEO of CRMLS, highlighted the significance of effective communication, noting, “Impeccable communications start from inside the organization, then outward. I've been impressed with how Lundy has been able to leverage AI, and Navigator will be a next-level tool to have at our disposal.”
With numerous participating Associations of Realtors (AORs) under its wing, CRMLS is consistently busy delivering essential services, which makes the streamlining of internal operations a highly beneficial move for the entire user base.
Justin Lundy, CEO of Lundy, Inc., echoed this sentiment, stating, “Our partnership with CRMLS reflects a shared vision for how real estate organizations should operate. By deploying Navigator across every department, CRMLS sets a new benchmark for efficiency, accuracy, and innovation—sending a clear signal to the industry that the future belongs to those who invest in smarter, purpose-built systems.”
Looking Ahead
As CRMLS looks to the future, the rollout of Navigator serves not only as a testament to its commitment to technological advancement but also ensures that it remains at the forefront of service excellence in the real estate industry. With Navigator, CRMLS is well-positioned to enhance its operational capabilities, ultimately translating to better service for its 100,000 real estate professional subscribers. For further information about CRMLS and its initiatives, visit
CRMLS Web.