Hotlink's fasme Unveils Best Cosmetics for First Half of 2026

Hotlink's fasme Unveils Best Cosmetics for the First Half of 2026

Hotlink Inc., a company based in Chiyoda, Tokyo, renowned for its SNS marketing support services, proudly announces that its trend media platform, fasme, has revealed its selection of the "Best Cosmetics for the First Half of 2026." The list was curated by the fasme editorial team and informed by user surveys conducted on its official X (formerly Twitter) account, highlighting 40 exceptional cosmetic products across 11 categories.

Overview of fasme's Best Cosmetics

fasme's initiative focuses on makeup products that gained considerable attention and popularity during the first half of 2026. From foundation to cheek products, the selections reflect what users have found to be genuinely effective and desirable. Here is a breakdown of the categories featured:

- Foundation
- Primer
- Concealer
- Face Powder
- Eyebrow Products
- Eyeshadow
- Eyeliner
- Mascara
- Lip Products
- Highlighter & Blush
- Others

Selected Items in Each Category

Here are the selected products for each category, showcasing the diversity and innovation in the cosmetics market:

Foundation Category

The top three in this category are:

- milktouch: All Day Skin Fit Milky Glow Cushion
- APRILSKIN: Hero Cushion
- 乾燥さん: Hydrating Skin Care Cushion Foundation

Primer Category

The favorites here include:

- fwee: Spa Glow UV Tone Up Base
- numbuzin: No.3 No-Foundation Porcelain Skin Tone Up UV Essence
- d'Alba: Tone Up Sun Cream
- Chacott COSMETICS: Lasting Base

Concealer Category

The three standout concealers are:

- CEZANNE: Bright Color Concealer
- 23years old: Derma Shin Concealer
- TFIT: Idol Cover Concealer

Face Powder Category

Top choices include:

- CANMAKE: Clear Veil Setting Powder
- muice: Saran Pressed Powder
- hince: Radiance UV Loose Powder

Eyebrow Category

Eyeshadow Category

Featuring:

- KATE: Popping Silhouette Shadow
- excel: Skinny Rich Shadow N
- dasique: Shadow Palette
- 2aN: Better Me Eye Palette
- CLIO: Muse Master Palette

Eyeliner Category

Favorites include:

- minum: Punyu Grip Liner
- CANMAKE: Creamy Touch Liner
- qruam: Eye Tuning Liner

Mascara Category

The best mascara products are:

- MAJOLICA MAJORCA: Lash Expander Neo Rush
- milktouch: Iconic Film Mascara
- upink: Fairy Under Mascara

Lip Products Category

Top lip enhancers include:

- Laka: Perfect Twin Lip
- Betty Cosmetic: Dear Moment Lip
- CipiCipi: Dewy Film Tint R
- muice: Melting Mochi Tint
- NAMING.: Dew Up Heart Lip Gloss

Highlighter & Blush Category

The selected items are:

- Laka: Sun Shield Glow Each Cheek
- CLINIQUE: Cheek Pop
- NAMING.: Blurry Cheek Balm
- CEZANNE: Tone Filter Highlighter
- Luarin: Sea Veil Highlighter

Other Category

This category includes practical items such as:

- Wonjungyo: Makeup Coating Keep Mist
- MEDICUBE: Ribbon Cherry Shine Brush
- peripera: All Take Mood Palette

Each product's pricing and effectiveness were researched by the fasme editorial team.

About fasme

The trend media fasme is supported by Hotlink, with a monthly PV count of approximately 1 million and a combined following of 1.4 million across social platforms like X, Instagram, and LINE. The user base demonstrates a high interest in fashion, cosmetics, and beauty topics. Working with official ambassadors, fasme continuously shares meaningful content that resonates with current trends.

For more information, visit fasme’s official website at fasme.asia. The platform also serves as a hotspot for diagnosis content, with over 50 interactive quizzes available that delve into personality and relationships based on users' interests.

Additional Info on Hotlink

Founded on June 26, 2000, Hotlink Inc. has evolved into a leading figure in the field of SNS marketing, analyzing social big data to enhance marketing, reporting, and disaster response efforts across various sectors. With its vision aimed at creating a reassuring world through data application, it continues to innovate and partner with diverse companies.