#Japan #Sapporo #premium coffee #Instant Coffee #Morihiko Coffee

Discover the New Enhancements in Morihiko Coffee

Aji no Moto AGF Co., Ltd., led by President Kenji Shimamoto, has announced an exciting new addition to its beloved "Morihiko no Jikan®" coffee series. Starting September 1, 2026, they will introduce eight varieties of this premium specialty coffee nationwide, inspired by the renowned coffee shop, "Morihiko", located in Hokkaido.

Since its debut in September 2019, the "Morihiko no Jikan®" series has gained immense popularity due to its commitment to quality and authentic flavors, developed under the careful supervision of Atelier Morihiko Co., Ltd., the parent company running the Morihiko coffee shop. This year marks the eighth anniversary of this cherished coffee collaboration, and to celebrate, AGF has created a groundbreaking product: the "Morihiko no Jikan® Stick Black Koku-fuka". This marks AGF’s first cafe-supervised stick black coffee, featuring meticulously chosen green beans, blending techniques, roasting levels, and grinding methods, all refined under the guidance of Atelier Morihiko.

This new stick-type instant coffee allows coffee enthusiasts to brew an authentic and satisfying cup simply by adding hot water, making it an excellent choice for those who appreciate genuine coffee flavor on the go. In addition, AGF will introduce three powdered regular coffee varieties and two whole bean selections, culminating in a total of eight offerings under the "Morihiko no Jikan®" umbrella.

Unique Variety Names Reflecting Flavor Profiles

To make it easier for consumers to understand the flavors, the new product line features names that evoke their distinct qualities:
1. Koku-fuka (Rich Deep): A dark roast that remains mellow with a hint of sweetness.
2. Maroyaka (Mellow): A medium roast boasting nutty aromas, balanced bitterness, and pleasant sweetness, providing a harmonious blend.
3. Hanayaka (Floral): This specialty coffee uses fully ripe beans harvested from Africa's Rwenzori Mountains, delivering a fruity sweetness and smooth aftertaste.

We encourage you to try all three flavors and discover your favorite!

Aesthetic Design with Thoughtful Illustrations

To express the delightful and fulfilling atmosphere of spending time at the Morihiko main store in Sapporo's Maruyama district, the packaging design incorporates illustrations showcasing various scenes from the "Morihiko Honten". Each variety—Koku-fuka, Maroyaka, and Hanayaka—displays a unique moment that highlights the essence of Morihiko.

Through the "Morihiko no Jikan®" series and its diverse coffee formats, including the new instant stick black coffee, customers can enjoy a special feeling akin to visiting Morihiko itself, indulging in passionate coffee craftsmanship with every sip.

Product Overview

New Coffee Offerings:

1. Morihiko no Jikan® Stick Black Koku-fuka: 2g x 12 sticks
2. Morihiko no Jikan® Koku-fuka: 120g
3. Morihiko no Jikan® Maroyaka: 120g
4. Morihiko no Jikan® Hanayaka: 120g
5. Morihiko no Jikan® Whole Bean Koku-fuka: 120g
6. Morihiko no Jikan® Whole Bean Maroyaka: 120g
7. Morihiko no Jikan® Drip Coffee Koku-fuka: 10g x 6 bags
8. Morihiko no Jikan® Drip Coffee Maroyaka: 10g x 6 bags

Product Features:

• - Stick Black Koku-fuka: A unique blend that captures the essence of Hokkaido coffee—rich yet mellow with a subtle sweetness.
• - Koku-fuka: Characterized by a rich flavor profile, this regular ground coffee is dark roasted while maintaining a smooth finish.
• - Maroyaka: This medium roast offers a delightful balance of nutty flavors and gentle sweetness, ideal for relaxed sipping.
• - Hanayaka: Specially crafted from ripe beans from Uganda, this coffee provides a fruity flavor and a silky aftertaste.
• - Whole Bean Koku-fuka and Maroyaka: Whole bean options reflecting the same quality and experience found in the café.
• - Drip options: Each drip coffee retains the wonderfully rich flavors of the original blends, perfect for brewing at home.

Pricing and Availability

• - Price: Open price
• - Release Date: September 1, 2026
• - Availability: Nationwide
• - Customer Inquiries: Please contact customer service at 0120-17-8651.

Conclusion

The "Morihiko no Jikan®" series is a tribute to the serene coffee moments experienced at the original Morihiko coffee shop in Sapporo. By focusing on the highest quality beans and blending techniques, AGF continues to bring the heart and soul of Hokkaido coffee culture right to your home, ensuring every cup you enjoy is a moment of solace and energy. Celebrate the love of coffee with the all-new "Morihiko no Jikan®" series and savor what makes this brand a staple for coffee lovers everywhere.