Enhancing Overseas Sales through Live Commerce Strategies in Japan

Elevating Your Overseas Sales: The Power of Live Commerce

The International Business Connection Organization is hosting a pivotal online seminar on April 22, 2026, in partnership with Chiba TV. This event, titled "Chiba TV's Revenue Generation Training Course," will feature leading experts including Keisuke Matsuura, the organization’s representative director, and Naoyuki Ueda, a director. This seminar aims to equip businesses with the knowledge required to thrive in overseas markets, emphasizing the transformative impact of live commerce.

Seminar Overview

Live commerce is rapidly emerging as a revolutionary approach to marketing and sales, moving beyond traditional selling methods. It has garnered significant attention for its ability to provide immediate insights into customer reactions and product performance. Some businesses have reported generating revenue of several million to over 100 million yen in just a few hours through well-executed live commerce strategies, underscoring the potential this method possesses.

In this seminar, Matsuura and Ueda will provide a detailed explanation of a robust model for sustainable revenue generation through live commerce. The discussion will revolve around a systematic approach: test sales, data acquisition, improvements, and full-scale launches. The aim is to demonstrate that live commerce can be much more than a one-off event, transforming into a continuous profit-generating model.

Why Attend?

As globalization reshapes the business landscape, entering overseas markets has become essential for many companies. However, determining which markets to target and which products to invest in remains a formidable challenge. This seminar positions live commerce not merely as a sales tool but as a rapid testing mechanism for market viability and customer interest. The insights from this event will reveal the replicable strategies behind those large-scale sales successes, allowing participants to connect their test sales to broader marketing efforts effectively.

Matsuura and Ueda’s extensive experience in both media and international business makes them uniquely qualified to provide frameworks for moving from trial sales to comprehensive market engagement strategies.

What You Will Learn

Participants in this seminar can expect to gain a wealth of knowledge that will empower their businesses:

- How to identify products that sell well in a live commerce setting
- Understanding the underlying mechanisms that drive explosive sales through live commerce
- Designing processes to transition from test sales to full-scale marketing campaigns
- Strategies to ensure ongoing revenue generation, avoiding pitfalls of one-time sales efforts
- Criteria and timing for investing your annual budget effectively

Event Details

- Date: April 22, 2026 (Wednesday)
- Time: 15:00 – 18:00 (Matsuura and Ueda's session from 16:45 – 17:45)
- Format: Online via Zoom
- Organizer: Chiba TV Revenue Generation Training Course
- Cost: Free for first-time attendees (limited to three participants per company)
- Registration Link: Sign up here

Program Structure

Part 1 (15:00 – 16:30)

Learning from Demonstration Sales Experts
Utilizing AI for crafting sales pitches plus a discussion on successful case studies.
Speakers:

- Tiger Bito, Demonstration Sales Expert
- Fumi Asakawa, President of Hash Co., Ltd.

Part 2 (16:45 – 17:45)

Live Commerce: The Starting Line for Profitability
Strategies to continuously boost overseas sales.
Speakers:

- Keisuke Matsuura
- Naoyuki Ueda

About the International Business Connection Organization

Originally founded to assist Japanese businesses seeking to expand internationally, this organization provides resources and opportunities through seminars, networking events, and more. They focus on live commerce, local sales experiences, and business matchmaking with foreign companies, allowing participants to learn and practice first-hand in overseas markets.

Corporate Overview

- Name: International Business Connection Organization
- Established: December 2024
- Representative Director: Keisuke Matsuura
- Location: Minato-ku, Tokyo, Japan
- URL: https://kokusaibiz.org/
- Activities: Supporting overseas expansion, live commerce facilitation, hosting forums and networking events.