Recent Survey Reveals Surge in Emergency Milk Supplies for Infants in Japan
In a groundbreaking survey conducted in collaboration with the Japan Meteorological Association's "tenki.jp Shiru Bousai" project, Meiji Co., Ltd. has uncovered significant trends regarding disaster preparedness across 1,741 local governments in Japan. Nearly 70% of these municipalities have implemented liquid milk support systems for infants, a notable rise from past years, amidst a backdrop of increasing awareness surrounding disasters like the Nankai Trough earthquake and the Noto Peninsula earthquake.
The survey, titled "National Municipal Survey 2025 on Support for Nursing and Essential Supplies for Mothers and Children during Disasters," aimed to evaluate the preparedness of municipalities in safeguarding the health and nutrition of infants during emergencies. This initiative highlights a growing emphasis on ensuring families with young children can confidently weather the storm during crises.
Statistics reveal that the adoption rate of liquid milk has surged dramatically from 25.8% in 2020 to an impressive 66.8% in 2025. The ease of use—liquid milk requires no preparation—has resonated positively with local governments, significantly enhancing inventories of disaster supplies dedicated to infants. This shift is accompanied by a broader understanding of emergency food supply strategies, with 96.1% of municipalities recognizing the 'rolling stock' system, which advocates for regularly using and replacing supplies as a daily practice.
Furthermore, 64.2% of municipalities are now familiar with the 'Phase Free' concept, which integrates normal daily preparedness with emergency measures, removing the traditional divides between everyday life and disaster readiness. This foundational shift indicates that municipalities are increasingly adopting holistic approaches to disaster management, recognizing the vital connection between preparation and response.
Meiji aims to respond to these needs by providing convenient, ready-to-use liquid milk options, ensuring that families are not only fortified with emergency supplies but also equipped for daily consumer needs. Future efforts will focus on further coordination with local governments and educational initiatives for families, promoting peace of mind in upbringing young children amid unpredictable disaster scenarios.
The survey revealed several key takeaways:
1. There is a marked increase in municipalities introducing essential supplies geared towards infants, including liquid milk, wet wipes, and specialized diapers. This reflects a broader trend where disaster agreements and supply chains are increasingly being utilized to ensure children have adequate supplies during emergencies.
2. Among municipalities stocking liquid milk, the primary benefit noted was the elimination of prep time for feeding, which eases the response during chaotic situations.
3. Engagement with methods like 'Rolling Stock' has grown significantly, with 89.8% of municipalities understanding its implications, a testament to the evolving public consciousness around disaster preparedness.
4. Notably, strategies for utilizing near-expiry liquid milk have emerged, with many municipalities planning to distribute this milk during health check-ups and to deserving institutions.
In summary, this initiative represents a monumental step toward a safer, more prepared society for families with infants in Japan. Through strengthening ties with municipal governments and spreading awareness on emergency preparedness through the 'tenki.jp Shiru Bousai' and 'Meiji Boshou Project,' the aim is to nurture a society that prioritizes the safety and well-being of all families, especially during adverse conditions.
For more details on our findings and the full report, please visit the Meiji Baby Disaster Preparedness Site. The ongoing efforts in liquid milk development and safety protocols place Meiji at the forefront of addressing both everyday and extraordinary needs of families, promising a healthier future for the next generation.
The survey, titled "National Municipal Survey 2025 on Support for Nursing and Essential Supplies for Mothers and Children during Disasters," aimed to evaluate the preparedness of municipalities in safeguarding the health and nutrition of infants during emergencies. This initiative highlights a growing emphasis on ensuring families with young children can confidently weather the storm during crises.
Statistics reveal that the adoption rate of liquid milk has surged dramatically from 25.8% in 2020 to an impressive 66.8% in 2025. The ease of use—liquid milk requires no preparation—has resonated positively with local governments, significantly enhancing inventories of disaster supplies dedicated to infants. This shift is accompanied by a broader understanding of emergency food supply strategies, with 96.1% of municipalities recognizing the 'rolling stock' system, which advocates for regularly using and replacing supplies as a daily practice.
Furthermore, 64.2% of municipalities are now familiar with the 'Phase Free' concept, which integrates normal daily preparedness with emergency measures, removing the traditional divides between everyday life and disaster readiness. This foundational shift indicates that municipalities are increasingly adopting holistic approaches to disaster management, recognizing the vital connection between preparation and response.
Meiji aims to respond to these needs by providing convenient, ready-to-use liquid milk options, ensuring that families are not only fortified with emergency supplies but also equipped for daily consumer needs. Future efforts will focus on further coordination with local governments and educational initiatives for families, promoting peace of mind in upbringing young children amid unpredictable disaster scenarios.
The survey revealed several key takeaways:
1. There is a marked increase in municipalities introducing essential supplies geared towards infants, including liquid milk, wet wipes, and specialized diapers. This reflects a broader trend where disaster agreements and supply chains are increasingly being utilized to ensure children have adequate supplies during emergencies.
2. Among municipalities stocking liquid milk, the primary benefit noted was the elimination of prep time for feeding, which eases the response during chaotic situations.
3. Engagement with methods like 'Rolling Stock' has grown significantly, with 89.8% of municipalities understanding its implications, a testament to the evolving public consciousness around disaster preparedness.
4. Notably, strategies for utilizing near-expiry liquid milk have emerged, with many municipalities planning to distribute this milk during health check-ups and to deserving institutions.
In summary, this initiative represents a monumental step toward a safer, more prepared society for families with infants in Japan. Through strengthening ties with municipal governments and spreading awareness on emergency preparedness through the 'tenki.jp Shiru Bousai' and 'Meiji Boshou Project,' the aim is to nurture a society that prioritizes the safety and well-being of all families, especially during adverse conditions.
For more details on our findings and the full report, please visit the Meiji Baby Disaster Preparedness Site. The ongoing efforts in liquid milk development and safety protocols place Meiji at the forefront of addressing both everyday and extraordinary needs of families, promising a healthier future for the next generation.
Topics Consumer Products & Retail）
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