Studio Clip Makes a Grand Entry with Its First Store Opening in Hong Kong

Studio Clip's Historic Store Opening in Hong Kong

Adastria Co., Ltd., based in Shibuya, Tokyo, officially opened the doors of its flagship brand, Studio Clip, in Hong Kong for the first time on April 17, 2025. Located in the bustling Tsuen Wan Plaza, this brick-and-mortar store represents a significant milestone in Studio Clip's international expansion strategy. The decision to establish a physical retail location comes on the heels of successful online sales through the brand's WEB store, launched in the fall of 2024, which quickly gained traction among Hong Kong consumers.

The Adastria Group has outlined its commitment to enhancing global business operations in its new mid-term management plan, set to conclude in February 2030. This strategy aims to drive overall value growth across the group by focusing on international markets. In Greater China, the company is intensifying its multi-brand strategy as it seeks to achieve sustainable growth. The opening of the Studio Clip store in Tsuen Wan Plaza is a key step in this direction, marking the brand’s first-ever physical presence in Hong Kong.

Studio Clip is celebrated for its blend of casual yet refined designs, earning a loyal fanbase eager to experience the brand's offerings in person. The new store will provide customers with the opportunity to explore the highly-rated product lineup that has received accolades through online sales. With this venture, Studio Clip aims not only to cater to existing customers but also to attract a substantial number of new patrons.

In Hong Kong, Studio Clip’s strategy will continue to align with its established framework, focusing on a multi-brand approach that tailors product selections to meet local consumer needs. This strategy is set to foster stable growth in an increasingly competitive marketplace.

Store Details: Studio Clip Tsuen Wan Plaza

- Facility Name: Tsuen Wan Plaza
- Opening Date: April 17, 2025
- Location: 4-30 Tai Pa Street, Tsuen Wan, New Territories
- Floor Area: 72.4 tsubo

Grand Opening Promotions

To commemorate this exciting opening, Studio Clip is hosting several promotional activities both in-store and on its official WEB store.

- Novelty Eco-Bag Giveaway: Customers who spend more than 500 HKD will receive a complimentary eco-bag, available while supplies last.
- Coffee Drip Bag Gift: Shoppers who purchase at least one item in-store will receive a Coffee Drip Bag as a special gift, also available while supplies last.

About Studio Clip

Embodying the brand message of “just the right lifestyle,” Studio Clip offers various lifestyle products designed to create moments of value in everyday life. Aiming primarily at women in their 30s to 40s, the brand currently operates 177 stores domestically (as of the end of March 2025, including the WEB store) and 8 international locations projected to rise by the end of December 2024.

Visit the official WEB store at Studio Clip and follow their Instagram here for the latest updates.

About Adastria Group

Adastria Group is a multi-company that operates over 45 brands encompassing apparel, lifestyle goods, and dining experiences. It includes subsidiaries such as Adastria Co., Ltd., Element Rule Co., Ltd., Buzzwit Co., Ltd., and Zetton Co., Ltd. Among various ventures, the Group is committed to becoming a “Play fashion! Platformer” by strengthening connections with diverse stakeholders and expanding the excitement of fashion both domestically and internationally.