Celebrating 30 Years of G-SHOCK with the New DW6900TR Collection
G-SHOCK, a name synonymous with durability and style, is marking a significant milestone this year—the 30th anniversary of the DW6900 series. Launched in 1995, this landmark series has become a cornerstone of G-SHOCK's identity, blending advanced technology with street culture appeal. To commemorate this anniversary, Casio America, Inc. is excited to introduce the new DW6900TR collection, featuring reimagined versions of the classic DW6900 in vivid colors.
The DW6900 series, celebrated for its unique round case and iconic triple-graph display, has consistently influenced trends across various cultures, particularly in the realms of sports and fashion. With the release of the DW6900TR models, G-SHOCK continues to honor this legacy while infusing modern enhancements into the design.
The latest collection will be available in striking black, red, and yellow—the same vibrant hues that originally defined the line. Not only do these colors pay homage to the past, but they also reflect G-SHOCK’s commitment to innovation. A notable upgrade includes the front button, which has transitioned from plastic to a sleek metal design featuring a polished mirror finish adorned with the bold letter 'G'. This change reinforces G-SHOCK's enduring identity and prestige.
In a nod to the 30th anniversary, the phrase "SINCE 1995" is illuminated within the LCD display when the LED backlight is activated, reminding users of the rich history that the DW6900 represents. Moreover, the back of each watch is embellished with a unique design featuring a 'SHOCK RESIST' logo surrounded by 30 stars, celebrating three decades of remarkable advancements in watch technology. Each model arrives in exclusive packaging that incorporates the series’ signature colors and motifs, making it a perfect addition for collectors and fans alike.
Emphasizing sustainability without compromising durability, the new DW6900TR series incorporates bio-based resin in its bezel and strap, constructed from renewable organic materials. This step not only lessens the environmental footprint of the product but also maintains G-SHOCK's renowned toughness and meticulous attention to detail.
In terms of functionality, the DW6900TR watches preserve their predecessors' utility while incorporating new features. They boast a shock-resistant structure, 200-meter water resistance, a 1/100-second stopwatch, countdown timer, multi-function alarms, flash alerts, and a Super Illuminator LED backlight.
Priced at $120, the DW6900 30th Anniversary Series is set to hit select retailers and the official G-SHOCK website, as well as the G-SHOCK Soho store. As G-SHOCK celebrates this momentous occasion, the brand remains committed to excellence, continuing to innovate while honoring its foundational values established by Mr. Ibe, its visionary developer. Over the years, G-SHOCK has not just produced timepieces; it has crafted iconic pieces of culture that inspire resilience and boldness.
For those intrigued by this latest collection or looking to explore more about G-SHOCK, head over to gshock.casio.com/us. With every model, G-SHOCK reinforces its mantra: to never give up on innovation.
The DW6900 series, celebrated for its unique round case and iconic triple-graph display, has consistently influenced trends across various cultures, particularly in the realms of sports and fashion. With the release of the DW6900TR models, G-SHOCK continues to honor this legacy while infusing modern enhancements into the design.
The latest collection will be available in striking black, red, and yellow—the same vibrant hues that originally defined the line. Not only do these colors pay homage to the past, but they also reflect G-SHOCK’s commitment to innovation. A notable upgrade includes the front button, which has transitioned from plastic to a sleek metal design featuring a polished mirror finish adorned with the bold letter 'G'. This change reinforces G-SHOCK's enduring identity and prestige.
In a nod to the 30th anniversary, the phrase "SINCE 1995" is illuminated within the LCD display when the LED backlight is activated, reminding users of the rich history that the DW6900 represents. Moreover, the back of each watch is embellished with a unique design featuring a 'SHOCK RESIST' logo surrounded by 30 stars, celebrating three decades of remarkable advancements in watch technology. Each model arrives in exclusive packaging that incorporates the series’ signature colors and motifs, making it a perfect addition for collectors and fans alike.
Emphasizing sustainability without compromising durability, the new DW6900TR series incorporates bio-based resin in its bezel and strap, constructed from renewable organic materials. This step not only lessens the environmental footprint of the product but also maintains G-SHOCK's renowned toughness and meticulous attention to detail.
In terms of functionality, the DW6900TR watches preserve their predecessors' utility while incorporating new features. They boast a shock-resistant structure, 200-meter water resistance, a 1/100-second stopwatch, countdown timer, multi-function alarms, flash alerts, and a Super Illuminator LED backlight.
Priced at $120, the DW6900 30th Anniversary Series is set to hit select retailers and the official G-SHOCK website, as well as the G-SHOCK Soho store. As G-SHOCK celebrates this momentous occasion, the brand remains committed to excellence, continuing to innovate while honoring its foundational values established by Mr. Ibe, its visionary developer. Over the years, G-SHOCK has not just produced timepieces; it has crafted iconic pieces of culture that inspire resilience and boldness.
For those intrigued by this latest collection or looking to explore more about G-SHOCK, head over to gshock.casio.com/us. With every model, G-SHOCK reinforces its mantra: to never give up on innovation.
Topics Consumer Products & Retail）
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