Accor Partners With Standard Textile for Exclusive Luxury Linens Global Launch

Accor and Standard Textile's Luxury Linen Revolution

In a significant move marking a new era in luxury hospitality, Accor, one of the world's leading luxury hotel groups, has announced its partnership with Standard Textile, a prominent player in the textile industry. This collaboration will showcase the Mascioni Hotel Collection across over 350 luxurious properties globally, including renowned brands like Fairmont, Sofitel, and MGallery.

A Touch of Elegance in Every Room

The Mascioni Hotel Collection is notably recognized for its elegance and sophistication, providing bespoke linens tailored for the finest hotels around the globe. This collection includes an exclusive range of bed and bath linens, designed meticulously to enhance the overall experience for hotel guests. Built from superior quality cotton, each product promises unparalleled softness and exceptional durability.

Accor's array of luxury brands will leverage the quality and craftsmanship of the Mascioni Hotel Collection while ensuring that each hotel's unique identity is preserved. For instance, Sofitel and Sofitel Legend will embody classic French elegance, MGallery will feature modern designs, and Fairmont will highlight refined luxury.

The Vision Behind the Collaboration

Omer Acar, CEO of Fairmont Hotels & Resorts, shared insights about this partnership, stating, "Our collaboration with Mascioni Hotel Collection is a true testament to our shared commitment to excellence." This philosophy resonates throughout Accor's ethos, where creating welcoming and authentic spaces is paramount to crafting extraordinary guest experiences.

Further emphasizing this shared commitment, Maud Bailly, CEO of Sofitel Legend, Sofitel, and MGallery Emblems, remarked, "This strategic collaboration redefines the elegance and comfort of hotel rooms, offering an exceptional experience to clients worldwide."

Origins of the Mascioni Hotel Collection

Founded in Italy in 1957, the Mascioni brand has been a symbol of luxury and quality in the hospitality textiles market. Following its acquisition in 2018 by Standard Textile, it has solidified its reputation as a premier provider of customized linens for the world's most refined hotels. Gary Heiman, CEO of Standard Textile, expressed excitement about this partnership, remarking on the alignment of the two brands' values of sophistication and innovation.

Commitment to Sustainability and Quality

Both Standard Textile and Accor are dedicated to sustainable practices and ensuring guest well-being. The Mascioni Hotel Collection proudly holds the OEKO-TEX Standard 100 certification, which guarantees that every product is free of harmful chemicals, ensuring safety for both customers and the environment.

On the corporate side, Standard Textile, established in 1940, has been known for its culture of innovation and high-quality service, boasting over 150 patents. Known as a leading global supplier of integrated solutions in the institutional and hospitality textile markets, the company harnesses its expertise in design, manufacturing, and laundering to serve clients in various sectors, including healthcare and interior decor.

A Leader in the Hospitality Industry

Accor's influence in the hospitality industry cannot be overstated, operating over 5,700 hotels and resorts across more than 110 countries. Its diverse portfolio, comprising over 45 hotel brands from luxury to economy, positions Accor as a market leader. The company emphasizes ethical business practices, responsible tourism, and environmental sustainability as part of its mission.

As the Mascioni Hotel Collection makes its debut globally, it promises to set new standards in luxury and guest satisfaction, enveloping visitors in a warm embrace of comfort and elegance that leaves a lasting impression. This collaboration signals not just a partnership, but a redefining moment in the realm of luxury hospitality textiles, marrying quality with exceptional guest experiences.

For more information about the Mascioni Hotel Collection, visit Standard Textile.