Oh Norman! Pet Wellness Brand Secures Over $2M to Expand Its Operations

In a significant stride towards enhancing pet wellness, Oh Norman!, a brand co-founded by popular actress and animal welfare advocate Kaley Cuoco, has successfully raised $2.08 million in its latest funding round. This amount adds to a total of over $5 million in funding secured since the brand's inception, reflecting a remarkable growth trajectory and strong interest from investors.

Originally setting a target of $1.5 million, Oh Norman! exceeded expectations with an oversubscription of 39%. The funding round attracted a diverse array of investors, from pet care industries to venture capitalists and even notable figures from the entertainment sector.

Some of the new investors include prestigious names such as Brown University, Mars Petcare's Leap Venture Studio, and Golden Seeds, among others. Established players in the industry, including Tractive's founder Michael Hurnaus and returning institutional investors, also took part in this round. "At 1731 MGMT, we believe the best brands are built by passionate founders who are driven to make a positive impact," mentioned Dace Graham, Managing Partner of 1731 MGMT, emphasizing the strong mission behind Oh Norman!.

Launched in 2023, Oh Norman! aims to modernize pet care, focusing specifically on the emotional and physical health of pets. The brand's introduction of its best-selling calming supplement, "Calm the Eff Down!", has resonated well with pet owners, highlighting the demand for effective and relatable wellness solutions for pets. The partnership with Chewy, announced in April 2025, signifies a strategic move to enhance product accessibility for a broader audience.

"With the support from our latest investors, we are poised to accelerate our goals of delivering scientifically-backed wellness products and champion eco-friendly practices," said CEO and co-founder Katie Hunt. The commitment embodies a shared ethos of improving the lives of pets while also giving back to animals in need.

Kaley Cuoco also shared her heartfelt motivation behind launching Oh Norman!, stating, "I just love dogs and believe they deserve to live the healthiest life possible. Our team is united by this passion, and it influences every step we take.”

The dedicated team behind Oh Norman! consists entirely of women, including COO Danielle Birkenfeld and VP of Product Kate Onorato, who bring a wealth of experience from renowned companies such as Coach and Bark Box. Their collective expertise contributes to the brand's rapid growth and popularity, demonstrated by an impressive social media following of over 250,000.

The rise of Oh Norman! is part of a larger movement within the pet wellness sector, where pet owners are demanding transparency, efficacy, and character in the products they choose for their beloved animals. Now, with this fresh funding, the brand stands ready to further innovate and lead the charge in revolutionizing pet wellness.

About Oh Norman!

Co-founded by Kaley Cuoco, Oh Norman! is committed to creating joyful and innovative products designed to improve the lives of pets and their owners alike. The brand stands as a trusted source for pet parents, providing high-quality, thoughtfully crafted products that resonate with those who love their pets dearly. To learn more about Oh Norman!, visit ohnorman.com or follow them on Instagram @ohnorman.