#London #UK #Oritain #Government Affairs #Ana Hinojosa

Oritain Appoints Ana Hinojosa as Executive Director for Government and Regulatory Affairs

Oritain, renowned for its expertise in product origin verification, has recently named Ana Hinojosa as the new Executive Director of Government and Regulatory Affairs. This strategic appointment is a clear indication of Oritain's dedication to compliance, ethical sourcing, and the maintenance of transparent supply chains.

Ana’s introduction follows Oritain's onboarding of Paul Bentham as Chief Product and Technology Officer, which is part of the company’s broader effort to enhance its leadership structure and infrastructure to foster growth across emerging markets. Her extensive background and experience in international trade policy and customs enforcement make her a valuable asset to Oritain, particularly as the company seeks to strengthen ties with global regulatory agencies.

Bringing over 34 years of specialized knowledge, Ana has held senior positions within the U.S. Customs and Border Protection (CBP) and the World Customs Organization (WCO). Having started her journey with Oritain as an advisor in 2022, she is now stepping into an executive role as they expand their regulatory engagement worldwide.

According to Alyn Franklin, CEO of Oritain, Ana's unparalleled insights into global enforcement priorities will significantly bolster the company’s dedication to fostering strong governmental relations. “Her appointment reflects our commitment to sustainable business practices and strong government relations,” noted Franklin, emphasizing that her expertise is vital for helping Oritain's clientele ensure compliance amidst evolving global enforcement landscapes.

During her tenure at CBP, Ana spearheaded several initiatives focusing on critical issues like forced labor, trade fraud, and tariff evasion. Moreover, she played a pivotal role in modernizing civil penalty systems, thereby enhancing corporate accountability within the sector. Her career showcases leadership experiences within the WCO based in Brussels, and she currently contributes as a member of the UK’s Trade Facilitation Commission, influencing the design of global compliance frameworks.

In a statement expressing her excitement for this new chapter, Ana remarked, “In our current climate, traceability has become non-negotiable. Globally, regulators are raising their standards, and Oritain is uniquely positioned with its scientific traceability solutions to meet these needs. It is my goal to facilitate partnerships among governments and businesses to foster more ethical and transparent supply chains.”

As Ana takes on her new responsibilities, she will devise Oritain's regulatory strategies, particularly aligning the company’s capabilities with emerging enforcement demands in significant markets such as the U.S. The focus will also include advancing Oritain’s leadership within cotton traceability while simultaneously penetrating other key commodities under intense scrutiny from international regulators. Her command of Spanish, combined with prior collaborations with Latin American nations, will further enhance Oritain’s support for government and commercial stakeholders in those regions.

Ana's promotion is a testament to Oritain’s unwavering commitment to employing world-class expertise to achieve its mission of being the go-to source of truth within global supply chains. With extensive experience in both U.S. and EU regulatory matters, she is geared to drive strategic initiatives that will significantly boost government engagement, governance standards, and the capacity to adapt within today’s fast-shifting compliance environment.

About Oritain

Oritain specializes in product origin verification, utilizing sophisticated forensic and data science techniques. Trusted by leading brands across a variety of sectors including fashion, cotton, coffee, and dairy, Oritain empowers businesses to enact meaningful changes within their supply chains while meeting both regulatory and sustainability expectations. Furthermore, they help organizations reinforce supply chain integrity and safeguard brand reputations in this increasingly transparent market landscape.

Oritain's ongoing investments in leadership, like that of Ana Hinojosa, underscore its commitment to nurturing sustainable business practices and robust government relationships.