#Japan #Tokyo #NSJAPAN #Sales Knowledge Lab #LOC

LOC's Achievement in Business Support

In the current challenging labor market, where the shortage of human resources is a pressing concern, companies struggle to effectively communicate valuable information, resulting in lost opportunities. Recently, SC Capital Partners, headquartered in Chiyoda, Tokyo, announced that their portfolio company, NSJAPAN, has publicly shared their successful integration of LOC's new business initiative focused on manga LP (landing pages).

This project exemplifies how strategic sales tactics, innovative proposals, and shared knowledge can work cohesively to enhance sales growth. Since the support began, LOC has consistently secured at least one new order each month, culminating in a remarkable annual ROI of 288%—as defined and calculated by the firm. Additionally, they have provided direct support in the proposal and implementation process for onboarding public companies and government businesses, which includes the Ministry of the Environment and various local governments, thereby expanding LOC's potential application areas.

Background: Structural Challenges Facing Startups

The factors influencing recruitment and promotional effectiveness are evolving. The focus is no longer solely on media selection or production quality; it now heavily relies on communication strategies( who to address, what to say, in what order, and through which metrics). Particularly in small to mid-sized growing firms, it is common for management and limited team members to simultaneously make decisions and execute recruitment and sales operations. This often leads to a reliance on individual skills and slows down necessary improvement cycles. The latest employment situation report by the Ministry of Health, Labor and Welfare indicates that, as of November 2025, the effective job openings-to-applicants ratio will stand at 1.18, maintaining a trend where job vacancies exceed job seekers.

Concrete Implementation: Comprehensive Support from Sales Teams to Specifics

The aim of this project is not simply to showcase the performance of a production company but to address the ongoing issue of “communication failures” experienced during recruitment and promotion. This is achieved by presenting a sales and recruitment model driven by creativity in a reproducible format (designs, templates, and operational procedures). Frequent problems in launching new businesses, such as proposals failing to resonate, unclear winning strategies, and individualized improvements, can be tackled by adjusting the proposal and operational models according to the specific decision-making criteria of prospective clients (from private sectors to governmental entities).

Main Support Components Implemented:
1. Target Design: Identifying specific challenges by industry and prioritizing key messaging strategies.
2. Proposal Pathway Design: Connecting the value of manga LP to measurable outcomes such as inquiries and applications.
3. Proposal Material Improvement: Refining proposal narratives, comparative frameworks, and decision-making resources.
4. Review of Negotiation Design: Standardizing hearing items, proposal sequences, and timing for quote presentations.
5. Knowledge Sharing and Establishment of Operations: Ensuring the accumulation of successful patterns and operational reproducibility.
6. Support for Expanding Implementation Clients: Assistance in proposal and integration processes for public enterprises and government agencies.

Support Process: Four Steps

1. Current Analysis: Inventory of sales proposals and order data.
2. Winning Strategy Design: Defining messaging channels by industry, proposal pathways, and KPIs.
3. Template Implementation: Establishing standard proposal materials and negotiation scripts.
4. Operational Establishment: Reviews, enhancements, and knowledge accumulation processes.

Results: LOC's Successful Support Case

Since the implementation began, LOC has consistently achieved at least one new order every month and reached an annual ROI of 288% on investment. By utilizing manga LP, LOC has accumulated success in sectors like logistics, manufacturing, and human resources, where recruitment challenges are more prominent.
Moreover, they have structured operations through the enhancement of sales strategies, proposal refinement, and knowledge sharing, which allows businesses to operate independently. They also facilitated the onboarding process with public firms and government organizations, creating wider avenues for the introduction of new business concepts.

Client Commentary: LOC's CEO Takatoshi Hasegawa

"Initially, we faced challenges in translating the unique strengths of manga into proposals directly linked to outcomes. Thanks to NSJAPAN's support, we were able to unify the target design, proposal materials, and operational procedures; this significantly enhanced our capacity to secure orders. Their assistance in tailoring proposals and integration processes based on our clients’ decision-making criteria has substantially laid down the foundation for our future business expansion. I am especially grateful that our new business has been recognized and onboarded by both public organizations and listed companies; it has led to results beyond this project."

Comments from NSJAPAN's CEO Shuhei Naito

"Even with excellent services, if the communication aspect is not cleverly designed, business adoption and recruitment will falter. In this instance, we not only leveraged manga LP as a primary element but also created a cohesive strategy, strengthening both sales approaches and proposal formats. By adjusting based on the specific decision-making requirements of places such as listed companies and government entities, we have advanced the expansion of onboarding clients. We aim to continue organizing industry-specific success parameters and provide information in formats that enable easier decision-making for new business leaders."

About LOC

LOC is a comprehensive support company based in Nagoya, Aichi, delivering the freedom of choice to corporations and individuals. As a recruitment advertising agency, they tackle a wide range of hiring needs and boost companies' recruitment capabilities utilizing unique media and major job platforms. They also provide creative solutions that visually and strategically convey the charm of businesses through web creation, including homepage design, recruitment sites, and manga LPs. They greatly enhance visibility and empathy, dramatically changing the interaction with applicants. Furthermore, through diverse operations such as food businesses and cost reduction support, they propose comprehensive solutions to clients' complex issues, exemplifying their unique ability to mesh cultural values with business needs. Their initiatives like turning daily work activities into manga and developing comic job recruitment sites, named "Manten," showcase their strength in redefining the communication strategies of companies, transcending the traditional role of an advertising agency. More about their services can be found at LOC's official website.

About NSJAPAN

NSJAPAN, led by Shuhei Naito, is a collective of sales professionals dedicated to advocating the approach of "Strengthening Sales via Human Power." They provide a model for success tailored to various industries and products through corporate sales training, sales support, and SaaS platforms. They will launch a hybrid system combining training and SaaS, known as "Sales Knowledge Lab," in July 2025. Their systematic approach brings tangible results to organizations by enhancing sales abilities, visualizing KPIs through dashboards, and establishing regular coaching. Known for their agility and profound commitment to developing essential outcomes alongside clients, NSJAPAN has gained the trust of both frontline sales personnel and upper management. Their fervor and execution capability have made them a key player in evolving independent sales organizations. More about their offerings can be explored at NSJAPAN's official website.

Company Overview

SC Capital Partners Co., Ltd.

• - CEO: Seiichi Kanno
• - Address: 4-4-4 Kojimachi, Chiyoda, Tokyo, 12F ACN Kojimachi Building
• - Business: Operation of a matching platform connecting companies and management professionals
• - Capital: 1,320,000 JPY
• - Employees: 3
• - URL: SC Capital Partners

Contact Information for Inquiries

SC Capital Partners Inc.
PR Contact: Seiichi Kanno
Phone: 03-6694-1864
Email: [email protected]

For inquiries related to this press release, please contact via the email address provided above.