#Japan #Nagano #thrift store #AVEND #NOTIME

NOTIME: A New Era in Thrifting

On September 19, 2026, a groundbreaking unmanned thrift store named NOTIME opened its doors in Nagano City, making history as the first of its kind in the area. Operated by AVEND Co., Ltd., which is headquartered in Shinjuku, Tokyo, NOTIME promises a unique shopping experience. With its commitment to being open 24 hours a day, 365 days a year, this store aims to provide customers with an accessible, stress-free environment to shop for second-hand clothes.

The Concept

NOTIME embraces the philosophy of "always accessible, no pressure to shop." It caters to modern consumers who now see thrift shopping not as a one-off treat but as an integral part of their lifestyle. The store seeks to reduce common barriers of entry associated with thrift shops, such as feeling intimidated or overwhelmed by choices. With its approachable design and 24/7 operation, NOTIME invites locals to “pop in” whenever they fancy.

Key Features of NOTIME

1. All-Day, Every Day Access: The store's round-the-clock service means that no matter your schedule—be it post-night-shift, after work, or during quieter hours—you can now conveniently browse through a thoughtfully curated selection of pre-owned apparel.

2. Seamless Shopping Experience: Using a LINE-based entry and exit system allows customers to access the store without manned staff, ensuring a smooth transition from entry to checkout via self-service registers. This innovative setup not only adds convenience but also security, thanks to surveillance systems that log all entries and exits.

3. Curated Selection for Easy Browsing: NOTIME focuses on basic American casual styles, prioritizing simplicity and timelessness over fleeting trends. The store aims to appeal to men in their 20s to 40s who are looking for clothing that fits their personal style rather than the latest fads. This clear merchandising strategy simplifies decision-making, avoiding overly niche or overly casual items that might confuse customers.

The Thrift Movement

Amid rising costs of living and greater interest in sustainable fashion, thrift shopping has become a more commonplace choice. NOTIME positions itself as an everyday stop where individuals can feel free to explore and choose items that resonate with them, encouraging a shift in mindset regarding second-hand shopping.

Store Details

• - Store Name: Unmanned Thrift Store NOTIME
• - Location: 381-0014 Nagano Prefecture, Nagano City, Oaza Kitaowari, 7-1
• - Opening Date: September 19, 2026
• - Operating Hours: Open 24/7
• - Management: AVEND Co., Ltd.

Media Opportunities

For media interested in covering NOTIME, there are ample opportunities for photographic documentation of the entire shopping experience—from entry to self-checkout. Media representatives can also interact with the store owner as well as customers for comments and feedback, enhancing the story about this innovative retail concept.

About AVEND Co., Ltd.

Founded on September 13, 2021, AVEND Co., Ltd. specializes in running thrift stores and expanding franchise opportunities. Located in Takadanobaba, Tokyo, the company is led by CEO Hiroki Nagumo. Find more about NOTIME and their approach to second-hand retail at AVEND’s official website.

In conclusion, NOTIME not only marks the evolution of thrift shopping in Nagano but also aligns with a wider cultural shift towards convenience and sustainability in consumer habits.