#Japan #Tokyo #JT #Ploom AURA #Navy Blue

Ploom AURA Launches Navy Blue Color Nationwide

On October 14, 2025, Japan Tobacco (JT) will release the popular Ploom AURA heating tobacco device in the much-anticipated Navy Blue color. This new release will be available at convenience stores and select tobacco retailers across the country. To commemorate this nationwide launch, JT is holding a limited-time campaign that allows customers to purchase the Ploom AURA starter kit at a significantly reduced price of 1,480 yen (tax included), down from the retail price of 2,980 yen.

The Ploom AURA is an innovative heated tobacco device that emphasizes an exceptional tasting experience. Thanks to JT's proprietary "SMART HEATFLOW" technology, users can enjoy unprecedented satisfaction while savoring the authentic taste of tobacco. Additionally, the device features a new "HEAT SELECT SYSTEM," which offers four different heating modes, allowing users to customize their smoking experience according to their personal preferences.

The elegant and slim design of the Ploom AURA combines beauty with practicality, showcasing soft organic curves that enhance the user's smoking experience. The Navy Blue is a staple color that has been previously available only through select channels; however, due to popular demand, it will now be widely available starting on October 14.

In addition to the Navy Blue release, from October 14, customers will also find the new Front Panel series, named "Patterned," which can be easily interchanged to provide an elegant and glossy accent to the Ploom AURA. These will be sold through the CLUB JT online shop and various Ploom shops nationwide.

JT aims to continue delivering satisfying products and services to its customers through the Ploom AURA and other heating tobacco products. As part of this campaign, customers can look forward to four color options for the Ploom AURA starter kit—Jet Black, Rose Gold, Navy Blue, and Luna Silver—all included in the limited-time offer. The discounted price is valid from October 13 to November 9, 2025, although specific details may vary between stores.

Sales Overview

The following details outline sales channels for the new Navy Blue Ploom AURA Starter Kit:

• - CLUB JT Online Shop: Visit Here
• - Nationwide Ploom Shops: Available in key stores across Sapporo, Ginza, Nagoya, Namba, Hiroshima, and Tenjin. Find a Shop
• - Ploom STAND Locations: Explore Locations
• - Convenience Stores Nationwide
• - Select Tobacco Retailers

Discount Campaign Details

Target Product

• - Ploom AURA Starter Kit

- Available Colors: Jet Black, Rose Gold, Navy Blue, Luna Silver
- Contents: Device, cleaning stick, USB Type-C cable

Campaign Price

From the regular retail price of 2,980 yen (tax included), the special campaign price is set at 1,480 yen (tax included). Details may vary between stores, so verify with individual locations for specifics.

Campaign Period

The campaign will run from October 13 to November 9, 2025. Awareness is raised that limited edition colors are excluded from this campaign. Other promotional offers related to the Ploom AURA may occur around this timeframe.

Customers looking to enhance their Ploom AURA can explore the newly launched Patterned series of front panels. Each panel is designed with sophistication and gloss, available for purchase at 1,980 yen (tax included). For more details, contact Ploom’s customer service at 0120-108-513, available daily from 10:00 AM to 9:00 PM, excluding holidays.

The Ploom brand is committed to providing the best smoking experience through flavor, technology, and design, ensuring tobacco enthusiasts can enjoy premium quality with every puff.