#Poland #Kraków #Forrester Wave #Comarch #Loyalty Platforms

Comarch Recognized in Forrester Wave™: Loyalty Platforms

In a recent report by Forrester, titled Forrester Wave™: Loyalty Platforms, global IT solutions provider Comarch has been acknowledged as a strong performer. This recognition affirms Comarch’s strategic vision and ability to cater to the complex needs of multi-brand, multi-region enterprises. The report, authored by John Pedini, analyzes significant players in the loyalty solutions space, helping businesses select the right partners for their requirements.

Strategic Vision and Industry Expertise

According to the findings of the Forrester report, Comarch is particularly well-suited for global companies operating in sectors such as airlines, fuel retail, and financial services. Forrester highlights that Comarch views loyalty technology as a catalyst for enhancing customer experience and marketing tactics. This forward-thinking approach leads to a planned focus on automation, artificial intelligence, and a modular architecture.

Community Engagement and User Involvement

One of the key takeaways from the assessment is Comarch’s superior rating in community engagement. The report notes Comarch's rich schedule of live events and robust online community, creating platforms for users to explore and discuss best practices in the industry. This emphasis on community interaction sets Comarch apart as it fosters a collaborative environment that's vital for innovation.

Sami Nachawati, Consulting Director at Comarch, commented, "Our position in the Forrester Wave demonstrates our unwavering commitment to technical excellence and strategic alignment with the evolving needs of global enterprises. Our focus on leveraging AI and providing a modular, customizable platform gives our customers the flexibility they need to deliver exceptional customer service."

Access the Full Report

For detailed insights and a comprehensive overview of Comarch's placement in the evaluation, the full report is accessible here: Forrester Wave™: Loyalty Platforms, Q4 2025.

It’s important to note that Forrester does not endorse any company, product, brand, or service mentioned in its research publications and cautions against selecting products or services solely based on ratings included in its findings. For further information on Forrester’s objectivity, please read here.

About Comarch

Founded in 1993 in Krakow, Poland, Comarch is one of Europe's largest IT companies, delivering projects for renowned Polish and global brands across key sectors of the economy. Thousands of recognized brands in over 100 countries across six continents have utilized Comarch’s services, including Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Mobile, and Vodafone.