#Japan #Tokyo #Kao #MEMEME #MEOVV

Kao's MEMEME Unveils New Web Commercial

Kao's high-end hair care brand, MEMEME, kicks off a new promotional Web commercial starting March 13, 2026. This exciting launch coincides with the debut of the Smooth Boost Series, designed to transform hair into softly bouncing, glossy tresses.

In this new Web CM, the tagline “Achieve invincible, glossy hair” captures the essence of the product, showcasing effortless moments where individuals display their radiant selves. Featuring all five members of the girl group MEOVV, the commercial visually narrates the appeal and attributes of the Smooth Boost Series that responds to the demand for shiny, smooth hair. Each member adds a unique charm as they bring to life scenes where their long black hair sparkles and sways gracefully as if in a weightless environment.

CM Overview

• - Title: Kao MEMEME Smooth Boost Series - with MEOVV 30 sec CM
• - Release Date: March 13, 2026
• - Video URL: Watch Here

CM Storyline

The commercial revolves around the EASY BREEZY concept, creating a light and airy aesthetic that conveys a sense of weightlessness for both hair and the product experience. It begins in ordinary settings like a crosswalk or on a treadmill, gradually transitioning into striking beauty visuals leveraged by LED technology, culminating in a spectacular portrayal of a zero-gravity space that evokes images of the universe and the moon. The underlying message of the CM encourages viewers to embrace those seemingly mundane moments and shine invincibly.

Featured Artists: MEOVV

MEOVV, a girl group by THE BLACK LABEL, led by hit producer TEDDY, stands as a unique presence in the music scene. This group comprises five dynamic members—SOOIN, GAWON, ANNA, NARIN, and ELLA—each known for their exceptional talent and charisma. Garnering considerable attention even before their debut, MEOVV is emerging as a next-generation global icon with a captivating blend of diverse appeal and energy.

Brand Introduction

MEMEME is driven by the philosophy of “PLAY! ME,” encouraging everyone to enjoy being the best version of themselves daily. The freshly launched Smooth Boost Series focuses on enhancing hair’s natural smoothness and shine while offering a refreshing hair care experience that aims to uplift individuals and help them see their best selves in the mirror every day.

Product Overview

Smooth Boost Shampoo

This shampoo gently straightens and defines waves, transforming hair into an invincible mode of glossy, bouncy locks.

• - Creates rich, foamy lather easily and rinses out quickly
• - Leaves hair feeling fresh while retaining moisture
• - Features base-up technology for even hair protection
• - Enriched with a blend of vitamins and minerals for hair nourishment
• - Contains damage-repairing components that target the cuticle and inner hair structure
• - Vitamin B-rich Shine Boosting Serum for added luster
• - Utilizes sulfate-free and non-silicone formulas, devoid of synthetic colors
• - Fragrance of UP! ME BLEND with rosé sparkling and amber notes

Smooth Boost Treatment

This innovative treatment delivers instant absorption, making hair easy to manage and style for soft and shiny results.

• - Translucent, gel-like texture absorbs quickly
• - Infused with vitamins and minerals for moisture
• - Contains ingredients for cuticle targeting and internal hair repair
• - Loaded with Shine Boosting Serum for extra shine
• - Free from sulfates and synthetic colors
• - Enjoys a delightful UP! ME BLEND scent with rosé and blue-flower notes

Leave-in Treatment - Smooth Boost Shower Veil

Experience the power of a quick-drying beauty shower that leaves hair feeling invincible and glossy.

• - Protects hair from heat and friction damage
• - Resists bedhead effects
• - Lightweight, non-greasy water formula
• - Fortified with vitamins and minerals for hydration
• - Infused with Shine Boosting Serum for added gloss
• - Fragrance of MORE UP! ME BLEND with rosé sparkling and nemophila scent

Smooth Boost Oil

A versatile multi-oil suitable for nightly care or morning styling, ideal for soft, shiny hair in an instant.

• - Repairs damage while moisturizing
• - Lightweight texture that prevents stickiness
• - Infuses hair with vitamin-rich blends for hydration
• - Contains restorative 18-MEA for enhanced quality
• - Additional Shine Boosting ingredients enrich the oil’s effects
• - Accompanying fragrance of MORE UP! ME BLEND with rosé and nemophila notes

Styling Mist - Smooth Boost Effect Mist

Achieve instant silky hair with a simple finger-combing technique, providing a gloss effect.

• - Repairs damage from UV and other environmental factors
• - Helps control frizz and tangles throughout the day
• - Flexible and lightweight for easy use
• - Perfect for on-the-go touch ups
• - Enriched with vitamins and minerals for hydration and damage repair
• - Fragance notes of MORE UP! ME BLEND with rosé and nemophila blends.

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Related Information

Kao is pushing forward with its business transformations, completing the formation of its hair care brands, and expanding the MEMEME line with the addition of the Smooth Boost Series that promises to create light, shiny hair.